Director, Segment Marketing (HNW / Workplace)

Edward Jones Director Segment Marketing

Want a meaningful career where you can make a difference? Edward Jones sounds perfect for you. Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what its like being part of a firm where everyone is aligned toward a singular focus : serving the client. And everyone is working to make the firm better together - as they grow as individuals. If these words resonate with you, we should talk.

Position Schedule : Full-Time

This job posting is anticipated to remain open for 30 days, from 09-Oct-2025. The posting may close early due to the volume of applicants.

Each Director, Segment Marketing will be a core member of their assigned Segment (Workplace or NTW) business leadership team, setting objectives and prioritizing firm-wide work in service to driving business segment / MM outcomes. These executives will serve as the EBM leaders accountable to segment / market management leader for delivering all aligned-upon EBM segment outcomes, leveraging all functions within EBM. This executive will own the business segment EBM budget, provide vision and leadership for end-to-end EBM strategy and deliver on go-to market strategies and differentiated client / branch experiences that achieve strong business ROI.

The Director Segment Marketing is a senior leader and core member of Segment / MM business leadership team, setting objectives and prioritizing firm-wide work in service to driving business segment / MM outcomes. Is jointly accountable for EBMs contribution to topline objectives with assigned business segment / MM leaders, and accountable for building and delivering EBMs strategic plan in service to the segments / MM strategic plans. Responsible for effectively harnessing the capabilities of the entire EBM organization to support their assigned segments / MM strategy for growth, ensuring a comprehensive, seamless end-to-end EBM mindset and execution across all EBM functions. Responsible for strategy, budget, and prioritization of EBM-originated initiatives for assigned segment / MM. Responsible for defining and implementing the go-to-market strategy for each assigned segment / or market. Partners with EBM Analytics leader to measure the effectiveness of client experience and marketing initiatives, using insights to optimize business-specific strategies. Is an advocate of client / advisor obsession - drives priority solutions and creates impact and outcomes in the moments that matter for Edward Jones clients and advisors. Builds strong partnerships and can influence other functional teams across enterprise to ensure alignment and consistency across all EBM efforts. Coach and develop EBM talent within the matrix emphasizing accountability for outcomes, flexibility, systems thinking and cross-functional fluency.

Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts : health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firms Employee Assistance Program.

Hiring Minimum : $168,500 Hiring Maximum : $286,900

Skills / Requirements :

• Bachelors degree required; Masters degree OR analytical advanced degree preferred
• 15+ years of experience in leading marketing, experience, or customer strategy roles, ideally within the financial services industry
• Demonstrated experience developing strategies and business plans across all aspects of marketing and experience, with the requisite positive results
• Ability to apply modern marketing techniques across segments, across channels, journey-based, digital, and non-digital
• Strong business acumen and proven experience managing multi-million-dollar budgets to develop and manage successful large-scale campaigns and cross-functional initiatives
• Deep analytics and insights experience. Thought partner with the Analytics and Insights leader with knowledge of what work would serve the business segment most effectively, not a customer
• Experience leading complex, matrixed organizations with shared accountability, ensuring alignment across diverse teams and stakeholders
• Demonstrated ability to communicate effectively at all levels of the organization to drove collaboration, deliver results and foster strong followership

About Us :

Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500 company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, were proud to be privately-owned, placing the focus on our clients rather than shareholder returns. Behind everything we do is our purpose : We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging. People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.