Manager of Marketing (Operations)

Overview

The Marketing Manager (Operations) will be a key player in the marketing department, responsible for the efficiency, accountability, and performance of our marketing programs. This role is at the intersection of marketing strategy, technology, and execution. You will oversee the marketing technology stack, manage campaign workflows and support campaign execution, collaborate with cross-functional teams, and streamline reporting and analytics to align marketing efforts with business goals and drive continuous improvement.

Responsibilities

• Serve as the administrator of our Marketo instance, managing its configuration, health, and integration with other systems, particularly Salesforce.
• Construct, optimize, and maintain the marketing technology stack (e.g., CRM, marketing automation, analytics tools).
• Evaluate and implement new tools and platforms to improve lead generation, tracking, and conversion.
• Ensure seamless data integration and accurate attribution across all marketing platforms.
• Manage and optimize marketing campaigns across digital and offline channels.
• Develop and implement efficient workflows and processes for campaign execution, from planning to launch.
• Collaborate with the marketing, sales, and customer experience teams to ensure campaigns are executed flawlessly and on schedule.
• Maintain project calendars, timelines, and documentation to ensure cross-functional teams remain on track.
• Monitor the full lead lifecycle, from source to closed-won business, to ensure accurate reporting and lead nurturing.
• Provide actionable insights based on data analysis to inform future marketing strategy and improve campaign performance.
• Develop and maintain dashboards and regular reports to track key performance metrics.
• Stay up-to-date with the latest trends and technologies in marketing operations.
• Identify and implement opportunities for process improvements and operational efficiencies.
• Lead special projects and initiatives to support the marketing department's strategic goals.

Qualifications

The ideal candidate is highly organized, with exceptional skills in prioritization, planning, and execution. They must be able to manage multiple tasks simultaneously, ensuring each project is completed on time and to a high standard. A strong ability to meet deadlines and maintain focus through to completion is essential.

Benefits

And much more...

LI - Remote

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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