Director, Digital Strategy - eComm (Sam's Club)

Director, Digital Strategy

The Director, Digital Strategy will lead Sam's Club's digital savings and events strategy, ensuring members experience exceptional value through engaging promotions, seamless site execution, and strong event-driven experiences. This role owns the vision and site execution of major member eventsfrom Instant Savings Books (ISBs) and doorbusters while fostering partnerships across Marketing, Merchandising, Product, MAP, and Membership. A critical leader during peak seasons and high-pressure periods, the Director ensures flawless delivery, inspires cross-functional teams, and drives innovation in digital event strategy.

What you'll do...

Own Savings & Events Strategy : Lead the end-to-end strategy for all Sam's Club digital savings and event activationsincluding evergreen savings, ISBs, doorbusters, eCommerce-only events, and major holidaysdelivering industry-leading offers and unbeatable member value.

Partner Across the Business : Build strong, collaborative relationships with MAP, Marketing, Merchandising, Product, and engineering teams to shape event strategy, influence execution, and integrate new features and offers across the digital ecosystem.

Drive Execution & Program Management : Oversee flawless execution of site events, be a subject matter expert in site operations, oversee UX layouts to journey mapping to promotional messaging, ensuring campaigns are member-first, on-brand, and operationally smootheven during midnight shifts and holiday surges.

Combat Competitive Pressures : Design and launch compelling digital events (e.g., Super Savings Events) to directly compete with key retail moments, ensuring Sam's Club maintains a competitive edge.

Lead & Develop Teams : Manage and inspire a team of site merchandisers, event managers, and MAP-focused leaders, balancing workloads, coaching for excellence, and driving accountability for results.

Optimize Tools & Processes : Leverage tools like Tempo and established E2E QA processes to improve efficiency and streamline execution, ensuring visibility and alignment across the organization.

What you'll bring...

Strategic Leadership : Proven ability to set vision, build strategy, lend a strategic point of view to a large cross-functional organization, and lead high-performing teams in digital retail, eCommerce, or large-scale promotions.

Event & Promotions Expertise : Deep understanding of promotional planning, program management, industry trends, and site operationsparticularly in fast-paced, competitive environments.

Cross-Functional Influence : Experience influencing and collaborating with Marketing, Merchandising, and Product teams to deliver integrated digital experiences.

Digital Operational Excellence : Strong site operations skills with a track record of executing complex, time-sensitive campaigns at scale.

Analytical & Data-Driven Mindset : Skilled at leveraging data and analytics to craft insightful perspectives, address complex business questions, and translate findings into LC-ready recaps.

Resilience Under Pressure : Comfort leading during peak holiday periods, late-night launches, and high-visibility events.

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

• Health benefits include medical, vision, and dental coverage
• Financial benefits include 401(k), stock purchase, and company-paid life insurance
• Paid time-off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and / or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

San Bruno, California US-08848 : The annual salary range for this position is $143,000.00-$286,000.00

Bentonville, Arkansas US-09930 : The annual salary range for this position is $110,000.00-$220,000.00

Additional compensation includes annual or quarterly performance bonuses.

Minimum Qualifications...

Bachelor's degree in Communications, Marketing, Business, or related field and 5 years' experience in public relations, communications or related field OR 7 years' experience in public relations, communications or related field. 2 years' supervisory experience.

Preferred Qualifications...

Experience developing and implementing issue advocacy or grassroots projects., experience in developing digital communication channels., experience in Walmart Communications, Marketing, or related field., experience managing digital platforms or social networks.

Primary Location... 2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.