Sr. Manager, Growth Marketing

Sr. Manager, Growth Marketing

At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquartered in Toronto and with team members across the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment.

In our accelerated growth journey and mission to Do Some Good for animals and the planet, we're looking for a creative, analytical, and performance-minded marketer to join our team as Senior Manager, Growth Marketing. Reporting to the VP of Growth Marketing, you'll play a pivotal role in driving Open Farm's acquisition and retention effortswith a strong focus on Paid Social strategy and performance optimization. You'll combine a deep understanding of creative storytelling with advanced analytical thinking to test, measure, and scale what works.

This is an exciting opportunity for someone who loves both the art and science of growth marketingsomeone who can interpret data to inspire creative decisions, own the creative strategy, drive measurable impact, and help scale a purpose-driven brand that's doing good for animals and the planet.

Lead and Optimize Paid Social Growth :

• In conjunction with agency partner, own day-to-day Paid Social execution across Meta and emerging platformsdeveloping, launching, and optimizing campaigns to achieve acquisition, efficiency, and CAC / New Customer goals.
• Partner with Brand and Creative teams to guide ad developmenttranslating performance insights into actionable creative briefs that elevate storytelling and drive conversions.
• Continuously test and iterate on creative, audience targeting, placements, and platforms to identify breakthrough performance drivers.
• Develop and maintain a structured creative testing and persona roadmap, balancing rapid experimentation with brand integrity.
• Analyze creative and campaign performance to uncover insights that inform broader growth and creative strategies.
• Own, track and test customer experience from ad view through landing page experience.

Support Multi-Channel and Lifecycle Growth :

Bring Analytical Rigor to Every Decision :

Collaborate and Elevate :

What you bring to the table :

What We Offer You It's the Perfect Package :

Our Values :

We Raise the Bar | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed | We Are One Team | Win-Win Partnerships