Director, Talent Partnerships & Influencer Strategy (Sundial Technology & Media

Overview

As Director, Talent Partnerships & Influencer Strategy, you will develop and lead the overarching influencer marketing and talent strategy for both priority commercial partners and STMG brands. You will serve as the authority on aligning external voices—creators, influencers, and talent—with broader brand, marketing, and business objectives. You will forecast trends in the creator economy and proactively integrate them into the talent strategy to keep STMG ahead of cultural and platform shifts.

Responsibilities

• Architect and lead an enterprise-level influencer and talent strategy, ensuring alignment with brand priorities, marketing objectives, and long-term business outcomes.
• Oversee strategic casting, creator integration, and content development across full-funnel campaigns.
• Own end-to-end influencer and talent partnerships, from scouting and negotiation through execution and performance analysis.
• Champion operational excellence and ensure best-in-class delivery of campaigns across paid, earned, and owned ecosystems.
• Lead campaign execution across functions and partners, driving the production of sponsored and branded content from deal signature through launch.
• Collaborate with brand, creative, media, legal, and analytics stakeholders to ensure seamless delivery and measurable impact.
• Optimize production workflows and campaign operations, managing timelines, budgets, and content pipelines to drive efficiency, speed, and quality across multiple activations.
• Translate performance data into strategic insight, using engagement, conversion, and creator effectiveness metrics to inform decision-making.
• Deliver executive-level reporting and forward-looking recommendations to optimize future campaigns.
• Build and scale a future-proof talent network, identifying, nurturing, and activating a diverse range of creators across TikTok, Instagram, and YouTube.
• Ensure a balanced portfolio of established and emerging voices that align with brand tone and target audiences.
• Act as a cross-functional strategic advisor, ensuring influencer and talent activations are deeply integrated across content, marketing, and commercial efforts.
• Maintain brand consistency, legal compliance, and campaign relevance.
• Negotiate and structure talent partnerships, securing favorable terms and deliverables in collaboration with legal and talent representatives to mitigate risk and protect brand equity.
• Remain on the cutting edge of creator economy trends, translating shifts in platform behavior, content formats, and cultural movements into actionable strategy.
• Lead, mentor, and develop junior team members, fostering a high-performing, collaborative team culture that prioritizes innovation, accountability, and results.

Qualifications

This will be a hybrid role based out of our Brooklyn, NY office : Tues-Thurs on-site, and Mon / Fri WFH.

Salary

The salary range for this role is $130,000.00 - $140,000.00 USD. The salary range is subject to change and may be amended in the future. Experience, education, skills, and other factors are considered when determining the salary offered.

Employment type Full-time

Job function Marketing, Business Development, and Advertising

Industries Technology, Information and Media and Advertising Services

Senioriy level Director

Agencies Sundial Technology & Media Group is not partnering with agencies nor accepts unsolicited resumes and will not be responsible for any fees or expenses related to such unsolicited resumes and / or applicants.

If you require reasonable accommodation during the application and selection process, please let us know by contacting hr@sundialmediagroup.com. We will work together to best meet your needs.

#J-18808-Ljbffr