Growth Marketing Manager, YouTube TV

Growth Marketing Manager, YouTube TV

This role may be located in San Bruno, CA, USA; Chicago, IL, USA; New York, NY, USA; or Los Angeles, CA, USA. The Connected TV Marketing team's mission is to position YouTube as the best place to watch for fans. As the Growth Marketing Manager, you will own, define, and execute Owned and Operated marketing campaigns that drive measurable growth in driving acquisition, cross-sells, and engagement.

You will work closely with stakeholders across YouTube teams including marketing, product, UX, and engineering, to strategically design and deliver campaigns and experiences that educate, inspire and delight customers at key moments in their customer lifecycle. You will be part of a changing marketing team where strong business strategy and communication skills are critical to success. You will use user insights to drive strategy and partner with the product team to ensure the user is at the forefront of development.

Responsibilities include developing and executing a data-driven acquisition growth strategy for YouTube TV, with a focus on Owned and Operated channels, by identifying key touchpoints through data-driven insights to target the right user with the right message on the right surface. You will oversee experimentation and learning agenda across growth areas, actively driving strategic insights through behavioral analyses and experimentation. You will analyze performance and optimize campaigns, monitor, analyze, and report on the effectiveness of lifecycle marketing initiatives, using data to identify trends, derive actionable insights, and make data-driven decisions for improvement. You will scale successful initiatives and ensure ongoing testing to maximize effectiveness. You will solve strategic business problems by identifying and sizing growth strategies via analyses, dashboarding, and monitoring business and industry trends.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity / expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.