Product Marketing Manager
saas.groupScranton, PA, US- Full-time
Product Marketing Manager
This role is part of our Prerender team, one of our largest brands at saas.group.
For nearly a decade, Prerender has empowered marketers to create dynamic, complex sites at scale, making their JavaScript websites easily indexable by search engines. We eliminate indexing and crawling limitations, allowing our customers to gain the upper-hand on HTML sites and rank higher on SERPs. More than 100,000 websites around the globe trust Prerender to serve more than 2.7 billion web pages to crawlers to improve organic search ranking.
Profile Overview
As our Product Marketing Manager , you will be the bridge between Product, Sales, Partnerships, and Marketing. You'll own go-to-market for new features, shape our competitive positioning, and equip both sales and partners with the tools they need to win. This role requires a strategic yet hands-on marketer who is comfortable with technical concepts and knows how to translate them into compelling business outcomes.
Your Responsibilities
- Own product launches end-to-end : positioning, messaging, collateral, and internal enablement.
- Create and maintain sales enablement assets (battlecards, ROI calculators, decks, case studies) that help us displace competitors and shorten sales cycles.
- Build a competitive intelligence function to track competitors and keep our teams sharp on differentiation.
- Define and update ICP personas and buyer journeys , with a focus on mid-market and enterprise e-commerce.
- Partner with Product to ensure roadmap items are translated into customer-friendly narratives and value propositions.
- Equip partners with co-marketing decks, playbooks, and enablement guides , working closely with the Head of Partnerships to support partner-sourced revenue.
- Collaborate with the Head of Enterprise Sales on ABM and enterprise campaigns .
- Collect and synthesize customer and partner feedback to influence product roadmap and GTM strategy.
- Track feature adoption and usage , measuring the effectiveness of GTM launches.
What You Bring to the Table
What's In It For You
Prerender is part of saas.group and we have a shared goal of succeeding together.
We don't just simply offer you to "take a job with us" but rather to "join us on this journey" to build the world's largest platform of independent SaaS companies.
Sounds like something you're up for? Feel free to apply even if you don't check all these boxes. We believe in the power of diversity and fresh perspectives to spice up our team. Your application might just be the missing ingredient!
What Is Saas.group?
Think of us as the driving catalyst behind your favorite software success stories. Saas.group, established in 2017, is on a mission to turbocharge promising B2B SaaS ventures, unlocking their full potential. As a Software-as-a-Service portfolio powerhouse, we specialize in acquiring small software treasures and polishing them into industry stars. With a dynamic, fully remote team of nearly 350+ colleagues spanning 50+ countries we are truly global and we are rewriting the playbook on SaaS innovation and collaboration. We grow 23 exciting brands under our umbrella. Feel free to explore our Candidate's Hub to get an insider's view, dive into our culture, gain valuable insights into our teams and how we work.
We don't just simply offer you to "take a job with us" but rather to "join us on this journey" to build the world's largest platform of independent SaaS companies.
Sounds like something you're up for? Feel free to apply even if you don't check all these boxes. We believe in the power of diversity and fresh perspectives to spice up our team. Your application might just be the missing ingredient!
sas.group is committed to creating a diverse and inclusive workplace. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you're passionate about working with a team that values innovation, excellence, and fairness, we encourage you to apply.
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