Manager, Communications Design

Manager, Communications Design + Digital Partnerships (HCP)

The Manager, Communications Design + Digital Partnerships (HCP) is responsible for leading a team of Negotiators / Communications Designers and GCC Associates to develop, execute, and oversee integrated media and communications plans across traditional, digital, and non-traditional channels. This role combines strategic media planning, partnership development, and communications design to maximize impact across owned, earned, and paid media.

The Manager ensures all deliverables meet client expectations, are executed with precision, and are grounded in accurate, data-rich insights. They guide the team in creating media flowcharts, developing communication ideas, and identifying innovative partnership opportunities outside standard media environments. The role also focuses on fostering team growth, mentoring junior talent, and promoting knowledge sharing across internal teams and external partners.

Responsibilities

• Lead and mentor a team, overseeing day-to-day activities, workload management, and professional development.
• Develop integrated marketing communication strategies leveraging traditional, digital, and non-traditional media to achieve client objectives.
• Create accurate, substantiated, and detailed media plans and media planning scenarios grounded in consumer, cultural, competitive, and market intelligence.
• Lead preparation of communications / media plan flowcharts using MediaTools and MediaOcean, ensuring plans align with reach, frequency, and business goals.
• Identify, negotiate, and execute partnership opportunities with media partners, exploring innovative ways to amplify communications across owned and earned platforms.
• Serve as primary liaison with clients for marketplace intelligence, partnership opportunities, and campaign performance, ensuring alignment with client KPIs.
• Lead strategic media planning, KPI development, campaign execution, reporting, and analytics to inform optimization.
• Manage budgets, campaign billing, and resource allocation; secure best marketplace pricing and optimize investment strategies.
• Collaborate cross-functionally with internal teams to maintain consistent communication design standards, support ideation sessions, and ensure integrated campaign success.
• Organize and develop client-facing category, cultural, and competitive tracking documents.
• Contribute to RFP development and briefing internal teams and external partners.
• Oversee campaign deliverables, call reports, and client updates to ensure timely, accurate follow-through.
• Manage relationships with Analytics and Ad Ops teams for tagging, reporting, and optimization.

Required Skills & Experience

Desired Skills & Experience

We See You At IPG Mediabrands

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

Salary Range : $80,000$85,000 USD

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.