Senior Marketing Brand Manager - Bloomington/IndianapolisOliver Winery • Bloomington, IN, United States

Senior Marketing Brand Manager - Bloomington / Indianapolis

Oliver Winery • Bloomington, IN, United States

7 days ago

Job type

Full-time

Job description

Job Type

Full-time

Description

About the Role

Oliver Winery-is a top 30, nationally distributed wine out of Bloomington, Indiana is seeking a strategic, analytically minded, hands-on Brand Manager to join our nimble, high-performing marketing team.

Reporting to the CMO, this role operates as both a strategic thinker and roll-up-your-sleeves doer, driving long-term brand growth while executing near-term priorities across multiple workstreams.

Key focus areas include :

Building brand awareness nationally and regionally through smart, integrated campaigns
Leading the front end of innovation and serving as the marketing + consumer champion on the cross-functional innovation team
Driving visitation to our award-winning Bloomington tasting room with targeted local marketing

Ideal candidates bring CPG and digital marketing experience-especially within Food, Drug, Mass and Club Channelsand thrive in fast-moving environments where collaboration, agility and seamless movement between strategy and execution are key.

Requirements

What You'll Do

Brand Awareness & Integrated Campaigns

Lead development and execution of brand-building campaigns across retail, digital, PR, and social

Build and manage the annual marketing calendar across national, regional, and seasonal priorities

Partner with creative, media, and PR agencies to ensure message alignment and breakthrough execution

Develop clear briefs, lead cross-functional reviews, and translate learnings into optimization plans

I nnovation Strategy & Commercialization

Lead front-end innovation work :

Identify consumer needs, cultural trends, and growth opportunities

Evaluate whitespace and category dynamics to shape big, brand-right ideas

Develop positioning, concept stories, claims, and testing inputs

Serve as the marketing and consumer voice on the cross-functional innovation team (Winemaking, Sales, Trade Marketing, Ops)

Recommend packaging direction, pricing strategy, and channel implications

Partner with Creative and Packaging teams to bring ideas to life visually and verbally

Support commercialization planning and build clear launch communications and toolkits for Sales, Hospitality, and Distributor partners

Tasting Room Traffic & Local Marketing

Create and execute programs that drive visitation and conversion at the Bloomington tasting room

Partner with Tasting Room + Wine Club teams to ensure aligned, premium brand experiences

Track performance and insights to refine channel strategy and engagement moments

Cross-Functional & Agency Collaboration

Serve as a key strategic partner to the CMO and marketing leadership team

Work closely with Sales, Operations, and Winemaking to ensure alignment and commercial readiness

Manage agency partners to deliver on brief, on time, and on budget

What You Bring

5+ years in CPG brand marketing (distributed via Food, Drug, Mass or Club)

Measurable success building brands and launching products

Experience with integrated marketing and digital channels

AI experience (or at least AI-curious)

Track record of consumer-driven innovation leadership

Strong analytical and storytelling skills

Excellent collaboration, communication, and presentation ability

Bias for action; proactive, resourceful, and detail-obsessed

Bachelor's degree in Marketing, Business, or related field

Must be 21+

Who Thrives Here

Strategic and execution-focused-can think big and move fast

Passionate about building brands with discipline and creativity

Comfortable with ambiguity and energized by entrepreneurial environments

Ownership-minded-leans in, solves problems, and elevates the team

Why Oliver

Join a nationally recognized, fast-growing brand on an exciting trajectory

Shape both brand and innovation agendas with real business impact

Collaborate with a smart, passionate, supportive team

See your work come to life across retail shelves, digital channels, and our award-winning tasting room

Success Factors / Job Competencies

Knowledgeable, self-motivated, and confident.

Excellent writer and creative thinker, with an ability to use both data and intuition to inform decisions.

Prioritizes tasks and deadlines, staying organized and completing projects in a timely manner with minimal supervision.

Proactive, curious, and eager to learn. Strong, proven problem-solving ability.

High-energy and initiative to work independently on complex assignments, as well as in a team-oriented professional environment. The ideal candidate identifies problems or opportunities, finds solutions, and takes appropriate action.

Demonstrated professionalism in interpersonal relationships.

Gives and accepts direction and constructive criticism from peers and clients. Incorporates feedback and takes / gives direction well.

Exhibits interest and appreciation for wine.

Members of our Marketing team also possess the ability to :

Execute assigned tasks at a high level, with attention to detail and thoughtful prioritization of effort.

Actively collaborate with colleagues and departments across the company to meet the needs of key stakeholders and our audience.

Clearly and effectively present information and ideas.

Actively seek out knowledge in marketing and beverage industry, regularly sharing the best of the industry to inspire team members and clients.

In addition, all successful winery employees are able to :

Use your attitude and effort to contribute to a positive work environment.

Be thoughtfully engaged and do your best work. Every day.

Model the winery values : Respect People, Expect Quality, Think Differently, Get Stuff Done.

Physical Demands / Work Environment

Ability to spend long hours sitting.

There may be visual or ergonomic strain due to computer use.

It also requires extended periods of concentration and focus.

The employee may also have to occasionally do some light lifting of supplies and materials.

This job is in a winery / production setting that at times requires walking or standing for some period of time.

Performance Standards

Annual performance review conducted by Management.

Annual goals to be determined collaboratively with Supervisors.

Typical Schedule : Position is full-time, Monday-Friday 8-5 pm. Weekend or evening work is occasionally required, with advance notice.

FLSA Classification : Full-Time, Salaried. Exempt.

Employee Benefits & Perks :

Comprehensive health, vision, dental, and supplemental benefit packages.

Generous PTO, Sick time and Paid Holidays.

Employer 401(k) matching program of up to 6% of annual compensation.

Paid training and meetings. Opportunities for professional development.

Access to our award-winning Live Well wellness program featuring fitness reimbursements, charitable giving matches, and education on topics including financial health, physical wellbeing, and more.

Generous employee discount on wine, food and merchandise.

We strongly encourage uploading a Cover Letter / Letter of Interest with your resume. For more information about working at Oliver Winery, check us out on Glassdoor! This document contains proprietary information and intellectual property of Oliver Winery, Inc. Disclosure, copying, distribution or use of this document and the information contained therein is strictly prohibited.

EOE

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Brand Marketing Manager • Bloomington, IN, United States

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