Director, Corporate Franchise Management

Director, Corporate Franchise Management

The Corporate Franchise Management group is responsible for leading the cultivation of SPE's most important intellectual properties by coordinating across divisions, developing multi-year transmedia plans and advocating with senior management, including Creative leadership, Business Affairs, Distribution, Consumer Products, Licensing, etc. The position of Director, Corporate Franchise Management will be supporting this function and report to the SVP, Corporate Franchise Management. Among the most important distinctions across media competitors today is the ability to cultivate and sustain franchises that drive consumer passion, fan community and long-term economic success. The Director of Corporate Franchise Management will be a key resource within the SPE team working to achieve those goals and will be tasked with maximizing the consumer connection and financial returns for SPE's franchise portfolio through collaboration, strategic planning, holistic marketing and brand stewardship.

Key Responsibilities

Franchise Strategy and Development

• Support the SVP of Corporate Franchise Management in developing multi-year franchise strategies and roadmaps for priority IPs.
• Conduct franchise evaluations, research, and opportunity assessment to inform strategic planning.
• Identify cross-divisional opportunities for growth and expansion, including content extensions, fan support, partnerships, monetization, and brand collaborations.
• Partner with creative and business teams to ensure alignment between storytelling, marketing, and consumer engagement.
• Supports the development of holistic programs to steer year-round franchise fandom.

Cross-Divisional Collaboration

Insights, Research and Performance Tracking

Brand and Creative Stewardship

Requirements

Education : Bachelor's degree required; MBA or advanced degree preferred

10+ years of experience in entertainment, gaming, or consumer products with a focus on brand, franchise or IP management.

Proven expertise working across divisions or business units to drive alignment and deliver strategic initiatives.

Strong understanding of storytelling, marketing, audience management, and brand building.

Analytical mindset with the ability to interpret research, data, and market trends to inform strategy.

Excellent communication, presentation, and relationship-building skills; able to work effectively with senior executives and creative talent.

Highly organized and exceptional project management skills and the ability to manage multiple priorities in a fast-paced environment.

Core Competencies

Cross-Functional Collaboration : Skilled at coordinating across diverse business units to drive unified franchise initiatives and maintain strong information flow.

Brand & IP Stewardship : Expertise in maintaining brand integrity, applying franchise guidelines, evaluating creative concepts for fit, and ensuring consistent brand expression across all consumer touchpoints.

Insights & Analytical Decision-Making : Ability to interpret audience insights, business performance data, research, and market trends to inform planning and track franchise health.

Project & Program Management : Strong organizational capability to manage enterprise-level priorities, milestones, deliverables, and cross-functional processes within a fast-paced environment.

Communication & Executive Influence : Excellent written, verbal, and visual communication skills, with the ability to prepare and present insights and strategic recommendations to senior leadership.

Creative & Storytelling Acumen : Understanding of narrative development and the relationship between storytelling, marketing, fandom, and consumer engagement.

Relationship Building & Stakeholder Management : Ability to build strong relationships and work effectively with senior executives, creative talent, and cross-divisional partners.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.