Lifecycle Marketing Manager

Lifecycle Marketing Manager

Join Cartwheel to help tackle the student mental health crisis!

Cartwheel is tackling the youth mental health crisis with a novel school-based approach. Through our technology platform, students access evidence-based mental health care with no waitlists, school staff seamlessly collaborate with the student's care team, and district administrators get the data and insights they need to deeply understand mental health trends on campus. This supports earlier intervention, higher student and family engagement in care, and better coordination among the trusted adults in a student's life.

On the back end, Cartwheel's funding model combines subscription funding from districts with Medicaid and commercial insurance billing. In doing so, we offset two-thirds or more of the cost of services for our districts and ensure every student can access great care.

Over 12 months, we've become the largest provider of school-centered telehealth nationwide, serving over 300 school districts across 15 states. We recently raised a significant Series B funding round backed by top investors including A-Street Ventures, Menlo Ventures, Reach Capital, and General Catalyst, and we're looking for mission-driven teammates to join our team as we aggressively expand our footprint and our product platform over the next 2 years.

We believe kids shouldn't just aspire to get out of bed and drag themselves to class. They should be able to experience joy. They deserve to envision and build a life they're excited to live. If you join Cartwheel, you'll help make this vision a reality for millions of students.

About The Role

We're seeking a Lifecycle Marketing Manager to own and optimize the critical care journey from referral to active utilization. This role will be instrumental in converting referrals into engaged families receiving services, while also nurturing relationships with referring staff.

This is a hands-on role requiring expertise in Iterable, deep understanding of lifecycle strategy, and a strong grasp of data-driven marketing. You'll collaborate closely with our marketing, clinical, operations, and success teams to ensure messaging and experiences are timely, personalized, and impactful.

Role type : This is a W2, Full-Time, Salaried position

Location : Remote in the U.S.

Start date : November 2025

What You'll Do

Primary Focus : Referral to Utilization Conversion

• Design and execute end-to-end lifecycle campaigns in Iterable that move families from referral through assessment, enrollment, and active care utilization
• Build automated trigger-based campaigns that respond to user behaviors, drop-off points, and engagement signals throughout the care journey
• Optimize conversion funnels at each stage : referral acceptance, family engagement, initial appointment scheduling, and ongoing session attendance
• Develop segmentation strategies to personalize messaging based on referral source, student needs, family engagement level, and utilization patterns
• A / B test messaging, timing, and channels to continuously improve conversion rates and reduce friction in the care journey
• Create nurture sequences that address common barriers to engagement (stigma, logistics, confusion about services)
• Collaborate with clinical, operations, and product teams to understand drop-off reasons and address them through strategic communications

Secondary Focus : Staff and Family Engagement

Strategic Ownership

What You Bring

What Success Looks Like

Why You'll Love Cartwheel

Our hope is that Cartwheel will be your best career decision! In addition to tackling one of the biggest challenges of our time, at a company well-positioned to do so, you'll have :

Cartwheel is proud to be an equal opportunity employer. We embrace diverse backgrounds and perspectives and an inclusive work environment. We're committed to equal employment opportunity regardless of race, color, religion, ancestry, national origin, gender, sexual orientation, disability status, or veteran status.

We participate in E-Verify. Please be prepared to provide acceptable documentation to verify your identity and work authorization.