Talent.com
REMOTE : Lifecycle Marketing Manager

REMOTE : Lifecycle Marketing Manager

Marrina DecisionsHartford, CT, US
16 hours ago
Job type
  • Full-time
  • Remote
Job description

Lifecycle Marketing Manager

This role is to manage global industry marketing campaigns and manage customer engagement and communication in the Company for Startups Program. The role partners with outside agencies and internal stakeholders to develop campaigns that include but are not limited to : paid media, email marketing, event marketing, and / or sales enablement (inbound & outbound).

Major duties and responsibilities include :

  • Build programs for customer engagement and communication in the Company for Startups Cloud Program, such as in-person / virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns and unlock new tactics.
  • Build successful customer advocacy and loyalty via storytelling, testimonials and referral programs.
  • Continually monitor and measure success, regularly report data driven insights and use these insights to enhance the strategy.

Ideal qualifications for the Lifecycle Marketing Manager :

  • Bachelor's degree or equivalent practical experience.
  • At least 5+ years of event management experience.
  • Excellent written and presentation skills.
  • Customer Marketing via Marketo or similar tools.
  • Experience working for a startup, or experience in startup marketing or supporting VC and incubator partnerships, startups and / or cloud technologies.
  • Ability to engage with cross-functional stakeholders and convey crisp business outcomes and narratives using insights and data.
  • Experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and email marketing.
  • Proven project management skills with ability to prioritize and manage multiple projects simultaneously to completion.
  • Required qualifications :

    Skills / Abilities and Knowledge :

  • B2B SaaS experience from previous companies, preferably in a Lifecycle Marketing Manager role.
  • Passionate about Cloud SaaS platforms, data analytics solutions and / or industries such as retail, manufacturing and finance.
  • Project management - ability to manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects while maintaining accuracy and quality in deliverables.
  • Written and verbal communication skills - ability to clearly convey ideas, project status, and insights and learnings.
  • Problem solving and creative thinking - ability to manage through project roadblocks with limited oversight.
  • Interpersonal skills - ability to build and maintain relationships with colleagues.
  • Work independently - ability to make recommendations and decisions autonomously.
  • Formal presentation skills - ability to present to all levels of management.
  • Strong attention to detail - ability to execute at a granular level while thinking strategically.
  • Related work experience :

  • At least 6+ years of work experience
  • 4+ years of industry experience in Lifecycle Customer, B2B marketing, technology or related industries.
  • 2 years of experience in managing integrated marketing and Salesforce and reporting analytics experience.
  • Education :

  • Bachelor's Degree or higher in Marketing, Business, Communications or related field or equivalent experience
  • Must haves :

  • Ability to work in a fast-paced environment matrix organization
  • Must have worked in Startup
  • Must have program and project management skills
  • Must be self-motivated, passionate about Marketing and Demand Generation
  • Must be a team player who enjoys learning and growing
  • Experience in Marketo and Salesforce.com is preferred.
  • Compensation Range : $70,000 $120,000 annually

    This posted range represents our good-faith estimate for this remote role at the time of posting, in compliance with applicable state and local laws including California, Colorado, New York, and Washington.

    Final compensation will depend on various factors such as the candidate's location, experience, qualifications, and alignment with internal compensation equity. Offers typically fall within the lower to mid-point of the posted range for most candidates.

    This role may also be eligible for performance bonuses, and a comprehensive benefits package.

    Create a job alert for this search

    Lifecycle Marketing Manager • Hartford, CT, US

    Related jobs
    • Promoted
    Drive on Your Schedule

    Drive on Your Schedule

    UberNew Hartford, CT, US
    Full-time +1
    Driving with Uber is an alternative to a part-time or full-time job and can get you earning cash on the road quickly.Driving with Uber allows you to earn quick cash while maintaining the flexibilit...Show moreLast updated: 3 days ago
    • Promoted
    Program Manager

    Program Manager

    HowmetWinsted, CT, United States
    Full-time +1
    Winsted Indust Pk, 145 Price Rd, Winsted, CT, 06098, US.Remote Work Schedule Availability?.This position entails access to export-controlled items and employment offers are conditioned upon an appl...Show moreLast updated: 27 days ago
    • Promoted
    Remote Side Hustle Developer

    Remote Side Hustle Developer

    Finance BuzzEllington, Connecticut, US
    Remote
    Full-time +1
    This position is for individuals who want to develop a side income stream while still working full time.You will test different small-scale remote opportunities, learn what works, and grow what pro...Show moreLast updated: 26 days ago
    • Promoted
    Independent Online Earner - Flexible and Remote

    Independent Online Earner - Flexible and Remote

    Finance BuzzWinsted, Connecticut, US
    Remote
    Temporary
    We’re seeking proactive and independent individuals interested in learning how to earn money online.This opportunity is ideal for those who want a self-directed, flexible way to build extra income....Show moreLast updated: 26 days ago
    • Promoted
    • New!
    Director, Product & Customer Lifecycle Marketing

    Director, Product & Customer Lifecycle Marketing

    Newfold DigitalHartford, CT, US
    Full-time
    Director of Product & Customer Lifecycle Marketing.Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of b...Show moreLast updated: 16 hours ago
    • Promoted
    Operations Manager

    Operations Manager

    HowmetWinsted, CT, United States
    Full-time
    Winsted Indust Pk, 145 Price Rd, Winsted, CT, 06098, US.Remote Work Schedule Availability?.This position entails access to export-controlled items and employment offers are conditioned upon an appl...Show moreLast updated: 15 days ago
    • Promoted
    Remote Opportunity - Explore Side Hustles & Earn Extra Income

    Remote Opportunity - Explore Side Hustles & Earn Extra Income

    Finance BuzzWillimantic, Connecticut, US
    Remote
    Temporary
    FinanceBuzz is looking for everyday people to test-drive some of the most popular online money-making methods.This remote opportunity lets you earn extra income while reviewing real, flexible side ...Show moreLast updated: 30+ days ago
    • Promoted
    Side Hustle Coordinator (Part-Time Remote)

    Side Hustle Coordinator (Part-Time Remote)

    Finance BuzzBarkhamsted, Connecticut, US
    Remote
    Full-time +2
    We are looking for someone to take part in a program designed for people who already hold a full-time position but want extra income. You’ll explore proven side-hustle models, try them out, and find...Show moreLast updated: 26 days ago
    • Promoted
    Side Hustle Project Lead

    Side Hustle Project Lead

    Finance BuzzLebanon, Connecticut, US
    Full-time +1
    We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...Show moreLast updated: 26 days ago
    • Promoted
    Remote Side Hustle Evaluator - Flexible Online Gig Work

    Remote Side Hustle Evaluator - Flexible Online Gig Work

    Finance BuzzNew Hartford, Connecticut, US
    Remote
    Temporary
    Are you looking to earn extra income from the comfort of your home? We're seeking motivated individuals to explore and test a variety of remote side hustle opportunities featured on FinanceBuzz.Thi...Show moreLast updated: 30+ days ago
    • Promoted
    Sr. Director, Revenue Strategy & Analytics - Shelton, CT (Hybrid)

    Sr. Director, Revenue Strategy & Analytics - Shelton, CT (Hybrid)

    Hubbell IncorporatedShelton, CT, United States
    Full-time
    Hubbell is searching for a strategic, analytical leader to propel revenue growth through data-driven insights and commercial strategy. Reporting to the VP, Revenue Strategy and Operations, the Senio...Show moreLast updated: 30+ days ago
    • Promoted
    Search Engine Marketing Senior Strategist

    Search Engine Marketing Senior Strategist

    4AllPromosOld Saybrook, CT, US
    Full-time
    AllPromos is a leading e-commerce company in the promotional products industry, delivering custom-branded merchandise to organizations across the country. We're a fast-paced, high-growth environ...Show moreLast updated: 13 days ago
    • Promoted
    Side Hustle Specialist (Evenings & Weekends)

    Side Hustle Specialist (Evenings & Weekends)

    Finance BuzzWinsted, Connecticut, US
    Full-time +1
    We’re seeking dependable individuals who want to build a side income alongside their full-time work.This role offers flexible tasks you can perform outside your regular job hours.You’ll be given st...Show moreLast updated: 26 days ago
    • Promoted
    • New!
    REMOTE : Marketing Operations Manager-Marketo

    REMOTE : Marketing Operations Manager-Marketo

    Marrina DecisionsNew Haven, CT, US
    Remote
    Full-time
    We are looking for a responsible Marketing Enthusiast who is an expert in building programs and managing the systems required to generate consistent inbound lead traffic. The ideal candidate will ut...Show moreLast updated: 16 hours ago
    • Promoted
    Sales Manager

    Sales Manager

    HowmetWinsted, CT, United States
    Full-time
    Winsted Indust Pk, 145 Price Rd, Winsted, CT, 06098, US.Remote Work Schedule Availability?.This position entails access to export-controlled items and employment offers are conditioned upon an appl...Show moreLast updated: 27 days ago
    • Promoted
    AVP, Web Analytics

    AVP, Web Analytics

    AmTrust FinancialSouthington, CT, United States
    Full-time
    We are seeking a strategic and hands-on Digital AVP, Web Analytics to launch a new function focused on understanding and optimizing online behaviors of policyholders and agents.This role will initi...Show moreLast updated: 6 days ago
    • Promoted
    Director of Marketing

    Director of Marketing

    KUBTEC MedicalStratford, CT, US
    Full-time
    Collaborate with Sales, Business Development and OEM partners to define effective sales channels of all products.Establishes effective relationship with the sales force and Global Regional Managers...Show moreLast updated: 2 days ago
    • Promoted
    Flexible Online Opportunity - Discover & Review Work-from-Home Gigs

    Flexible Online Opportunity - Discover & Review Work-from-Home Gigs

    Finance BuzzNew Hartford, Connecticut, US
    Remote
    Temporary
    Looking for extra income but not sure where to start? We’re hiring people to explore and review online side hustles listed by FinanceBuzz. No experience needed – just a willingness to try out differ...Show moreLast updated: 30+ days ago