Sr Director Outbound PMM Creators

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

We are seeking a Senior Director of Outbound Product Marketing Management (PMM) to lead the positioning, messaging, and activation strategies for our Creators & GenAI portfolio. This leader will be responsible for crafting compelling narratives, orchestrating bold go-to-market motions, and building partnerships that drive adoption, engagement, and advocacy. You will serve as a key connector across teams, aligning product, marketing, partnerships, and community efforts into cohesive campaigns that shape the future of creative expression in the GenAI era!

What you’ll d o

Lead activations, co-marketing initiatives, and partner marketing to expand reach and impact

Spearhead creative campaigns and evergreen c ommunications that drive awareness and engagement

Act as a messaging expert, translating briefs and complex concepts into compelling narratives

Align strategy across social, content, and community channels, working cross-functionally to execute at scale

Develop and maintain deep relationships with stakeholders across marketing, community, insights & research, communications, and partnerships

Partner with Inbound PMM to translate product and community insights into marketing strategy

Collaborate with marketing, sales, and communications teams to orchestrate unified launch plans that drive product adoption

E nable GTM and Marketing teams to understand, articulate, and amplify product value.

Act as a public-facing voice through events, customer conversations, and thought leadership opportunities

What you ’ll need to succeed

A minimum of ten years of product marketing experience , including senior leadership roles driving strategy and execution for innovative products

Passion for new technologies, with deep knowledge of the GenAI landscape

Deep understanding of creator ecosystems and how communities adopt and influence technology

Demonstrated skill in developing effective product positioning, messaging, and content that drives engagement and adoption

Experience successfully launching AI or technical products to market, with an ability to differentiate in a fast-evolving, competitive space

Proven track record in collaborating across all levels of an organization

Expertise in crafting, implementing, and leading change management initiatives

Ability to thrive in ambiguity and rapidly evolving environments, with a bias for action and problem solving

Skilled at toggling between high-level strategy and hands-on execution in a fast-paced, cross-functional environment

Executive presence and experience representing brands externally through thought leadership, customer events, or industry forums

Strong storytelling ability, with a creative mindset and passion for crafting narratives that resonate with diverse audiences

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $175,000 $365,900 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices :

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado :

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts :

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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