Media Planner
Our well-known pharma client is seeking a Media Planner to join their team in a temp to potential perm scenario. This is 40 hours per week and ideally hybrid being local to Irvine, CA / Chicago or Northern New Jersey (with the FT potential). In order to be considered Media Planner must have :
- Media / omnichannel plan development
- Ability to synthesize research and insights into actions
- Ability to work well both independently and in a team setting, working with multiple stakeholders
This Media Planner is responsible for researching and developing campaign strategy, researching media and audience information, identifying target audiences, selecting optimal media channels, and guiding plan execution in alignment with client objectives and budgets. This role is a central integrator for research tools, vendor management, RFP processes, and media channel strategy, and supports managing the Associate Media Planner.
KEY RESPONSIBILITIES :
Own the research and development of media plans, including audience insights, media mix strategy, and channel selection (digital, print, programmatic, social, etc.)Lead the RFP process identifying, sourcing, and managing relationships with vendors and partners, reviewing proposals, and negotiating media rates in collaboration with senior team membersAct as the primary owner of vendor relationships throughout the campaign lifecycleBrief internal account teams and collaborate closely with the Associate Media PlannerDevelop and present strategic media recommendations to clientsLeverage market research, competitive analysis, and performance data to optimize plansCollaborate with the social media team to integrate social strategies with broader media plansIn partnership with the analytics manager, interpret data and provide strategic insights, particularly in digital and social media metricsSupport campaign monitoring, troubleshooting, and performance optimizationManage, mentor and provide guidance to the Associate Media PlannerQUALIFICATIONS :
Bachelors degree in marketing, Advertising, Communications, or a related field.4-6 years of experience in media planning or buyingIn-depth knowledge of programmatic, digital, and social media channelsManagement experienceExcellent communication and interpersonal skills, with the ability to build and maintain client relationshipsSome experience with social media management tools and programmatic advertising platforms.Familiarity with Campaign Manager 360Detail-oriented and highly organized, with the ability to manage multiple projects simultaneouslyKnowledge of pharmaceutical advertising regulations and industry standards.Familiarity with industry research vendors and tools such as M3 / Kantar, Telmar, Media Radar, etcHealthcare industry experience is a HUGE bonus!In this position, you may have access to client or customer systems, confidential and / or proprietary information or data, including medical data.
Benefits : Creative Circles Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental / vision / term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment is in a state or city subject to sick leave laws.
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also :
Email your resume in Word to : alexa.kline@jobalert.creativecircle.com
Please do NOT change the email subject line in any way. You must keep the JobID : : AS28-1879938L103 in the email subject line for your application to be considered.Alexa Kline - Recruiter, National Delivery
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa.