Digital Marketing Manager

Digital Marketing Manager

Location Detail : 100 Pearl Street Hartford (10484)

Shift Detail : Monday-Friday

Work where every moment matters. Every day, more than 40,000 Hartford HealthCare colleagues come to work with one thing in common : Pride in what we do, knowing every moment matters here. We invite you to become part of Connecticut's most comprehensive healthcare network.

The Digital Marketing Manager will play a pivotal role in shaping and executing Hartford HealthCares digital marketing strategies. The Digital Marketing Manager is responsible for overseeing digital campaigns, online reputation management, marketing data analytics, reporting, and strategic analysis for improvements in the digital footprint of the organization.

The right candidate will have the ability to lead teams effectively, a strong analytical background, and have a proven ability to interpret data and present findings to internal customers and executive leadership.

Key areas of responsibility :

• Oversee the planning, execution and optimization of digital marketing campaigns across various channels.
• Work with the Director of Digital Marketing to provide strategic recommendations for targeting, optimizations, and budget allocations. Work with creative team to develop engaging content that aligns with brand messaging.
• Manage all aspects of data collection. Utilize analytics tools to track, analyze, and report on KPIs (including ROI), and share appropriate metrics with key internal stakeholders.
• Assist with the management of the Mar-Tech stack including the CRM tool, Health Risk Assessments, population database & related technologies.
• Manage the Online Reputation Management program by overseeing the Online Reputation Management Specialist. Ensure proper accuracy and monitoring of location and provider information displayed on third-party websites. Analyze & report on consumer perception.

Qualifications

Education :

Minimum Experience :

Preferred Experience :

We take great care of careers. With locations around the state, Hartford HealthCare offers exciting opportunities for career development and growth. Here, you are part of an organization on the cutting edge helping to bring new technologies, breakthrough treatments and community education to countless men, women and children. We know that a thriving organization starts with thriving employees we provide a competitive benefits program designed to ensure work / life balance. Every moment matters. And this is your moment.