Senior Manager, Events

Senior Manager, Events

We are seeking a dynamic and experienced Senior Manager of Events to lead the strategy, planning, and execution of conferences, trade shows, and continuing education events for our healthcare organization. Reporting to the SVP of Marketing, this role is central to elevating our brand presence, engaging key audiences, and driving awareness through high-impact event experiences. The ideal candidate will also bring expertise in event planning and promotion, communications, and social media to amplify reach and engagement.

Key Responsibilities :

• Develop and manage the annual event strategy, calendar, and budget aligned with marketing goals.
• Lead end-to-end planning and execution of conferences, trade shows, and industry events.
• Manage logistics including venue selection, vendor coordination, registration, and on-site operations.
• Partner with internal teams (marketing, sales, education) to ensure event alignment with business objectives.
• Oversee continuing education programs, including CME / CE accreditation, speaker coordination, and content delivery.
• Drive event promotion through integrated marketing campaigns, including email, digital, and print.
• Develop and execute social media strategies to support event awareness, engagement, and live coverage.
• Create and manage communications plans including press releases, internal messaging, and post-event follow-up.
• Track and report on event performance metrics, ROI, and attendee feedback.
• Ensure compliance with healthcare regulations and continuing education standards.

Qualifications :