Market Engagement Manager

Unum GroupPortland, ME, US

7 days ago

Job type

Full-time

Job description

Job Title

This position is responsible for establishing and managing engagement development and activation strategies that support enterprise growth opportunities.

Principal Responsibilities and Duties :

Develop market activation strategy and build out campaigns to support activation goals
Plan and optimize the buyer experience across activation channels and content formats
Engage and influence internal stakeholders (including sales) to develop core assets and aligning buyer needs to business solutions to craft in-market positioning
Measure and report on key goals, engagement, interactions and consumption
Identify trends, insights and best practices for new activation development and formats.
Manages testing of activations including content (including calls-to-action) across activation channels
Works closely with broader team to build out new and updated materials for demand generation
Manage relationships with outside vendors and contractors as needed
Develop new ways to distribute core engagements including podcasts, videos, and other mediums
Work closely with thought leaders in the organization to leverage for engagement opportunities
Create new ways to cultivate engagement including community development, social, PR and media
Collaborate with UI / UX designers, product managers, business analysts, and developers to identify and solve business needs
May perform other duties as assigned

Job Specifications :

4-year college degree required with at least 5 years of Marketing experience with an emphasis on content marketing, social media and demand generation

A high degree of initiative, creativity and problem-solving skills will be expected

Strong understanding of media, marketing-sales funnel metrics, and how they can be analyzed

Experience in managing content delivery and channel distribution

Experience in WebCMS, marketing automation and other marketing technologies

Ability to leverage analytics and data to inform market activations strategy

Understanding of CRM and Marketing automation platforms (Salesforce and Marketo a plus)

Proficiency in Excel and PowerPoint

Strong interpersonal skills, ability to work with and manage cross functional teams

Unum and Colonial Life are part of Unum Group, a Fortune 500 company and leading provider of employee benefits to companies worldwide. Headquartered in Chattanooga, TN, with international offices in Ireland, Poland and the UK, Unum also has significant operations in Portland, ME, and Baton Rouge, LA - plus over 35 US field offices. Colonial Life is headquartered in Columbia, SC, with over 40 field offices nationwide.

Unum is an equal opportunity employer, considering all qualified applicants and employees for hiring, placement, and advancement, without regard to a person's race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status.

The base salary range for applicants for this position is listed below. Unless actual salary is indicated above in the job description, actual pay will be based on skill, geographical location and experience. $75,500.00-$142,700.00

Additionally, Unum offers a portfolio of benefits and rewards that are competitive and comprehensive including healthcare benefits (health, vision, dental), insurance benefits (short & long-term disability), performance-based incentive plans, paid time off, and a 401(k) retirement plan with an employer match up to 5% and an additional 4.5% contribution whether you contribute to the plan or not. All benefits are subject to the terms and conditions of individual Plans.

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Engagement Manager • Portland, ME, US