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Digital Product Marketing Manager
Digital Product Marketing ManagerVirtualVocations • Lansing, Michigan, United States
Digital Product Marketing Manager

Digital Product Marketing Manager

VirtualVocations • Lansing, Michigan, United States
3 days ago
Job type
  • Full-time
Job description

A company is looking for a Product Manager.

Key Responsibilities :

Partner with product management to translate customer challenges into product features and benefits

Create and implement GTM strategies, positioning, and narratives for product releases

Develop sales enablement materials and lead sales enablement efforts

Required Qualifications :

5 to 7 years of experience in product marketing, with at least 3 years in digital advertising or B2B software

Deep expertise in adtech, martech, digital media, SaaS, and agency sectors

Solid understanding of AdTech, MarTech, and related ecosystems

Exceptional relationship-building and cross-functional collaboration abilities

Analytical and data-driven mindset with strong strategic thinking skills

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Digital Marketing Manager • Lansing, Michigan, United States

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