Sr. Online Marketing Manager

Sr. Online Marketing Manager

As a Sr. Online Marketing Manager, you'll lead paid search and social campaigns across our legal and automotive verticals. You'll own strategy and execution, driving growth through smart bidding, targeting, creative, and testing.

You'll partner with product and business teams on CRO, A / B testing, and audience development to unlock new revenue opportunities. You'll manage and analyze campaign reporting to ensure performance aligns with business goals.

We value strategic experimentationyou'll be expected to test, learn, and scale high-impact initiatives in collaboration with a seasoned marketing team.

Day-to-Day :

• Own the strategy, implementation, and performance of paid search and social campaigns to drive sustainable, scalable growth across the organization.
• Set and achieve revenue and ROI targets, aligning digital marketing goals with broader business objectives.
• Lead in-depth analysis of campaign data to inform strategic optimizations and uncover new growth opportunities.
• Collaborate with product, analytics, and design teams to execute A / B tests and conversion rate optimization (CRO) initiatives.
• Identify and create new digital acquisition opportunities by collaborating with key business stakeholders.
• Pilot and scale media strategies and tactics to find innovative ways to drive campaign performance.
• Present actionable insights and performance updates to senior leadership, translating details into business impact.
• Develop a comprehensive understanding of the website's architecture and data flow to enhance campaign effectiveness.

Requirements :

In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process. At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to start at $95k and will depend on your skills, qualifications, and experience.

Internet Brands, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories : Health, Automotive, Legal, and Home / Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus. Internet Brands and its wholly owned affiliates are an equal opportunity employer. Internet Brands will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO). Notice to California residents : you can find information about our privacy practices, on : https : / / www.internetbrands.com / work-with-us / cpra