Senior Growth Marketing Manager, Google Fi Wireless

Senior Growth Marketing Manager

Google Fi Wireless, San Francisco, CA, USA; Mountain View, CA, USA

Advanced Experience owning outcomes and decision making, solving ambiguous problems and influencing stakeholders; deep expertise in domain.

Applicants in San Francisco : Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note : By applying to this position you will have an opportunity to share your preferred working location from the following : San Francisco, CA, USA; Mountain View, CA, USA.

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in growth marketing or subscription marketing.
• 3 years of experience with paid media, life cycle marketing, email, notifications, web.
• 2 years of experience managing people or teams.
• Experience managing cross-functional or cross-team projects.

Preferred Qualifications

About the job : Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. As a Growth Marketing lead for Google Fi Wireless you will take ownership of the full marketing funnel, driving user acquisition, engagement.

Responsibilities : Manage and mentor a team, lead and develop a team of growth marketing specialists, fostering a culture of innovation and continuous learning. Serve as a subject-matter-expert on growth strategies, providing thought leadership and presenting regularly to marketing and product executives. Develop and execute life cycle marketing strategies, design and implement multi-channel campaigns (email, web, in-product) across the entire subscriber journey, from acquisition to multi-product adoption, and win-back. Lead A / B testing and experimentation, continuously test and iterate on messaging, creative, and channel strategies to identify optimal approaches for improving performance. Partner with Product, UX, Engineering, Analytics, and Product Marketing teams to launch new growth campaigns, features, or incentives, and drive operational efficiency / creative excellence.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity / expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.