Senior Director, Global PR, Social and Talent - HOKA Job at HOKA in Olympia

Senior Director, Global PR, Social and Talent - HOKA At Deckers Brands, we promise that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond.

Job Title : Senior Director Global PR, Social and Talent - HOKA

Reports to : Vice President, Global Marketing - HOKA

Location : Remote - US : West Coast, New York, Portland preferred

Interested applicants must reside in one of the following approved states : Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

The Senior Director, Global PR, Social and Talent - HOKA is a critical leadership role focused on amplifying HOKA’s cultural relevance and positioning the brand as a global sports performance and lifestyle leader with purpose.

We celebrate diversity - of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are.

Your Impact

Create a global communications strategy for owned and earned media that outlines how HOKA is positioned at the heart of culture through the intersection of running, outdoor, broader sport and lifestyle.

Identify and activate key global cultural moments, launches and partnerships, embedding HOKA within the cultural zeitgeist.

Oversee brand talent partnerships, ensuring alignment with cultural trends and HOKA’s brand ethos.

Ensure that seasonal strategies align with key product launches and brand initiatives.

Social & Digital Strategy

Lead the global digital & social brand strategy and playbook.

Ensure cohesive storytelling on globally owned digital channels and collaboration across social, campaigns, PR, and integrated marketing efforts.

Support briefing and shaping content strategy for social in partnership with creative and agency partners.

Develop social listening capabilities to track trends, consumer sentiment, and insights.

Share actionable insights to inform marketing strategies and maintain HOKA’s leadership in social engagement.

Lead global governance on social across regions, agencies and platforms.

Global Talent Strategy

Oversee brand’s global talent strategy, ensuring consistent integration of influencers, celebrities, and cultural figures across campaigns.

Manage and sign global celebrity talent and work with cross-functional teams on their scope across campaigns, creative, pr, social, events, DTC, etc.

Work with global influencers and manage Creator / Influencer KPIs

Align talent with seasonal initiatives and cultural moments to reinforce HOKA image and purpose.

Global PR Strategy

Drive PR strategies to build HOKA’s influence across media, ensuring alignment with the brand’s positioning and commercial goals.

Lead global PR governance, ensuring seamless integration across regional teams, agencies, and stakeholders.

Manage PR budgets, agencies and lead reporting on media impact and KPIs.

Lead Global VIP product placements and relationships.

Drive heat and demand for the brand, hero footwear and apparel products and key marketing initiatives.

Brand Partnerships and Collaborations

Cultivate relationships with like-minded brands and cultural leaders to co-create experiences, media value and brand relevance.

Create and solidify brand partnerships across running, sport, and culture.

Manage relationships with our partners for philanthropic donations, content and communications.

Lead global brand ambassador strategy and network, and manage KPI’s

Support global collaboration strategy in partnership with merchandising and brand marketing that enhances HOKA cultural relevance and drives brand heat

Global Brand & Purpose Strategy

Develop seasonal and evergreen brand creative briefs, drawing from consumer, insights, and regional inputs and learnings.

Lead initiatives and execute communications that celebrate HOKA’s authenticity, innovation, and inclusivity, amplifying the brand’s cultural presence.

Work closely with the Creative team and agency partners to inspire impactful, aligned brand storytelling across touchpoints.

Champion HOKA social and environmental impact and giving initiatives across communications.

Leadership & Team Development

Lead a high-performing global team, fostering creativity, collaboration, and accountability.

Ensure alignment and integration across Creative, Brand & Product Marketing, Sports Marketing and Regional teams to execute HOKA’s global brand vision and narrative.

Work in partnership with regional teams in Americas, EMEA, and Asia Pacific to serve as the global communications authority.

Who You Are

Bachelor's degree in marketing, communications, or related field; advanced degree preferred.

15+ years of experience in social media, cultural marketing, PR, global brand strategy, or related fields.

Proven expertise in social media, global talent strategy and management, brand storytelling, and purpose-driven initiatives.

Strong track record in building connections at the intersections of sport, fashion, and culture.

Demonstrated success in elevating brand image, crafting cultural strategies, driving community engagement, and high impact media value.

Exceptional skills in global governance, agency management, and budget oversight.

Inspirational leader with a collaborative, strategic mindset.

What We'll Give You

Competitive Pay and Bonuses

Financial Planning and wellbeing

Time away from work

Extras, discounts and perks

Growth and Development

Health and Wellness

The salary range for this role is $240,000 - $255,000.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands.

#J-18808-Ljbffr