Marketing Analytics & Insight LeadThe Rockridge Group • New York, NY, US
Marketing Analytics & Insight Lead
The Rockridge Group • New York, NY, US
30+ days ago
Job type
- Full-time
Job descriptionContributing to Marketing initiatives to offer ideas and facilitate the establishment and measurement of KPI’s Working with Sales Strategy, Analytics and Operations to evaluate campaign ROI Organizing and maintaining all Marketing activity results data for insight development & benchmarking Creating and presenting regular and spot reports on Marketing activity performance Identifying opportunities for optimization and providing strategic recommendations Analyzing our customer journeys data across all of our digital media channels from email, search, and paid media Analyzing new opportunities, such as helping to evolve personalization strategies, and executing cross channel digital Marketing campaigns based on data Tracking campaign performance against key performance indicators, including but not limited to : costs, impressions, clicks, CTR, CVR, engagement and Sales leads Telling a concise data story to drive actionable media decisions Set up and conduct A / B testing and other automations across our campaigns and website to help optimize results Working with Sales and Marketing teams to ensure they understand the performance of their various campaigns and efforts Make recommendations for new techniques, tools, metrics, and strategies to improve targeting and measurement in the future Continuing Education : Always staying up to date with Digital Industry trends, up and coming platforms, and Marketing tools Search - This person must have a strong understanding of search engine optimization (SEO) and search engine Marketing (SEM) in order to inform the optimization of attention-getting online campaigns Paid and organic (social) media Marketing – Paid and social media is a strong Marketing tool, and this person needs to be familiar the gamut of online advertising tactics in order to know how to evaluate our efforts to promote our products and brand online Mathematics / Statistical Analysis – This person will look at numbers daily to analyze, among many things, the cost of campaigns compared to how many people are responding to those campaigns and the value of those responses Communication skills – This role will speak with executives and deliver regular reports, requiring excellent verbal and written communication skills Time management – Our Marketing campaigns are tied to specific initiatives and schedules, requiring this person to have good time management skills so that results and reports are delivered on time in order to inform optimization efforts Tools and Platforms – This person must have a strong understanding of Google Analytics, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, and Microsoft Office (Word, Excel, PowerPoint), as well as be able to evaluate and recommend new tools are relevant Familiarity with Customer Experience Platforms and CRM’s (specifically our current vendors Sitecore and boostr) a plus Minimum of 3 years in an analytical role, preferably digital Marketing analytics Educational concentration in Marketing and / or analytics preferable This position reports to the Senior Manager of Interactive Services. This role works closely with our : Sales Team (Local, National, and Sales Strategy, Analytics & Operations) As well as our external performance Marketing vendor (Currently Tinuiti)
Job Description
Job Description
TITLE : Marketing Analytics & Insights Lead (Full Time)
LOCATION : 140 Broadway, 40 th Floor, NY, NY
SALARY : $70K-$80K
- Hybrid for now, ~3 Days / Week On-Site
- On-Site Requirement - subject to increase to more Days / Week in the future (based on Covid & business needs), so the person should be ok with being On-Site more if needed
COMPANY Introduction
Client X leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, Client X will fundamentally change the ways advertisers engage audiences on-the-go. Responsible for driving Client X’s Marketing measurement approach and its implementation. They will manage measurement efforts, the collection and presentation of results, analysis of the data, and optimization recommendations for Marketing activities.
Primary responsibilities include :
Other responsibilities include :
Required Skills
Other Requirements
Team Ecosystem
Marketing Team (Local, National and Product Marketing)
Create a job alert for this search
Marketing Lead • New York, NY, US
Related jobs
A company is looking for a Conversational Intelligence Platforms Lead to manage enterprise marketing chat and call tracking platforms.
Key Responsibilities : Attribute chat and phone calls to the c...Show more A company is looking for a Lead Analyst, Business Insights.Key Responsibilities Analyze operational performance metrics and recommend changes to management Create and maintain operational report...Show more 
As Blueclip, we started our journey to bring the most creative minds and the know-how together to deliver great works.We are looking for a skilled Marketing Lead to join our client’s team -who is t...Show more A company is looking for an AI Marketing Analytics Director- Consumer Lending (Remote).Key Responsibilities : Lead the design, development, and implementation of AI-driven marketing analytics solu...Show more 
Specialist, Product Activation is responsible for the seamless, day-to-day execution of product sampling programs that bring the brand directly to consumers.
This hands-on role ensures operational e...Show more
We're entering our next stage of growth transforming a proven product and brand into a scalable, predictable growth engine.
We're looking for a Marketing Leader to build and lead that engine.You'll...Show more A company is looking for a Lead Marketing Analyst for a 5-month remote contract position.Key Responsibilities : Collaborate with marketing leaders to identify analytics challenges and develop solu...Show more 
As a Manager, Analytics / Insights, you will conceptualize, design, and deliver marketing analytics solutions, spanning opportunity identification, segmentation, media analytics, and CRM evaluations....Show more
Senior Director Analyst, Marketing Leadership and Strategy.Gartner is seeking an Analyst that will change how CMOs deliver business impact.
Gartner Analysts are thought leaders who deliver actionabl...Show more
Alliance is the leading accelerator for crypto founders.Since 2020 we’ve backed 300+ startups (Pump, Synthetix, Pendle, Believe, and many more), now collectively valued at $10B+.You’ll ...Show more
Career Renew is recruiting for one of its clients a Marketing Lead - Blockchain - this is a hybrid role for candidates based in New York / London / San Francisco / Los Angeles.
We are building a global tr...Show more A company is looking for a Head of Marketing to lead and define its external and internal storytelling through brand, launches, and campaigns.
Key Responsibilities Lead and scale a high-performing...Show more A company is looking for a Lead, Total Rewards Analytics.Key Responsibilities Develop and deliver real-time reporting and insights on Total Rewards programs and people-related spend Own the mode...Show more 
We're looking for a performance marketing leader to own and scale Novig's paid acquisition efforts.This role will drive strategy, execution, and optimization of campaigns across Meta, Google, TikTo...Show more A company is looking for a Marketing Analytics Specialist to turn data into insights that shape strategy and drive growth.
Key Responsibilities Own website analytics to clarify user discovery, eng...Show more A company is looking for a Growth Marketing Lead - Online Events.Key Responsibilities Develop and maintain a strategic webinar calendar aligned with marketing goals Host live webinars, manage lo...Show more A company is looking for a Web3 Marketing & PR Lead to shape and amplify their brand narrative.Key Responsibilities Develop and execute marketing campaigns to grow awareness of the tokenized impa...Show more 
Here, we cover more than buildings.Please ensure you read the below overview and requirements for this employment opportunity completely.
No matter what role, tenure, or track, under this roof you a...Show more
Conversational Intelligence Lead
VirtualVocations • Paterson, New Jersey, United States
Full-time
Last updated: 3 days ago • Promoted
Lead Business Insights Analyst
VirtualVocations • Jamaica, New York, United States
Full-time
Last updated: 3 days ago • Promoted
Marketing Lead
Blueclip • New York, NY, United States
Full-time
Last updated: 17 days ago • Promoted
AI Marketing Analytics Director
VirtualVocations • Bronx, New York, United States
Full-time
Last updated: 1 day ago • Promoted
Field Marketing Lead
Chobani • New York, NY, United States
Full-time
Last updated: 30+ days ago • Promoted
Marketing Lead
PermitFlow • New York, NY, US
Full-time
Last updated: 6 days ago • Promoted
Lead Marketing Analyst
VirtualVocations • New York, New York, United States
Full-time
Last updated: 30+ days ago • Promoted
Manager, Analytics & Insights
IPG Health • New York, NY, United States
Full-time
Last updated: 1 day ago • Promoted
Sr. Director, Analyst, Enterprise Marketing Leadership and Strategy (Remote US)
Gartner • Stamford, CT, United States
Remote
Full-time
Last updated: 30+ days ago • Promoted
Marketing Lead
Alliance • New York, NY, US
Full-time
Last updated: 15 days ago • Promoted
Marketing Lead - Blockchain
Career Renew • New York, NY, US
Full-time
Last updated: 30+ days ago • Promoted
Marketing Leadership Role
VirtualVocations • Elizabeth, New Jersey, United States
Full-time
Last updated: 3 days ago • Promoted
Lead Total Rewards Analytics
VirtualVocations • Yonkers, New York, United States
Full-time
Last updated: 2 days ago • Promoted
Performance Marketing Lead
Novig • New York, NY, US
Full-time
Last updated: 30+ days ago • Promoted
Marketing Analytics Specialist
VirtualVocations • Bronx, New York, United States
Full-time
Last updated: 30+ days ago • Promoted
Growth Marketing Lead
VirtualVocations • Elizabeth, New Jersey, United States
Full-time
Last updated: 30+ days ago • Promoted
Web3 Marketing and PR Lead
VirtualVocations • Yonkers, New York, United States
Full-time
Last updated: 30+ days ago • Promoted
Marketing Insights Analyst
Saicon Consultants Inc. • Parsippany, New Jersey, US
Full-time
Last updated: 9 days ago • Promoted