Vice President of Marketing - Consumer Electronics

Job Description

Vice President of Marketing - Consumer Electronics

Who : A fast-growing consumer electronics company seeking a visionary marketing leader.

What : Lead all aspects of marketing strategy, brand development, and go-to-market execution.

When : Immediate need.

Where : Charlotte, NC (on-site or hybrid preferred).

Why : To accelerate brand growth and drive customer acquisition in a competitive market.

Office Environment : Collaborative, fast-paced, and innovation-focused culture.

Salary : $180,000-$220,000 base plus performance bonus and equity.

Position Overview :

The Vice President of Marketing will spearhead the development and execution of integrated marketing strategies for a consumer electronics brand experiencing rapid expansion. This role will own the customer journey from awareness to loyalty, leveraging data, creativity, and leadership to build an iconic brand.

Key Responsibilities :

• Define and implement the marketing vision, roadmap, and team structure.
• Drive digital, brand, and product marketing initiatives across all channels.
• Lead performance marketing, SEO / SEM, PR, and influencer strategies.
• Partner cross-functionally with product, sales, and leadership to align goals.
• Optimize budget allocation and performance metrics to scale growth efficiently.
• Build and mentor a high-performing marketing team.

Qualifications :