Manager, Media (PH) Job at Disneyland Hong Kong in Burbank

Overview

The primary function of this role is to develop strategic media plans and execute highly targeted media buys that promote Disney’s Corporate Brand Responsibility and Franchise teams. The selected candidate will provide excellent plan stewardship by interacting with media leadership and the cross functional marketing and Brand teams. This position will function as a liaison with the Media agency to ensure plan objectives are met, buy reporting reviews are conducted, and optimizations for continuous improvements are in place.

The Manager must possess flexibility and be willing to assume challenges and increased responsibility, as well as ways to improve workflows / increase efficiency, etc. Additionally, have a deep understanding of data, audience segmentation and highly targeted media vehicles.

Responsibilities

• Work in partnership with Media VP and cross functional teams including marketing strategy, digital marketing, creative and research to manage campaign budgets and develop strategic initiatives that meet and often exceed goals.
• Manage the day-to-day plan execution with Disney’s Media Agency by relaying direction, giving / receiving campaign feedback, and overall creation of media campaign recommendations.
• Partner with Media VP to review plans, deliverables, and ensure strategic oversight is being applied across all campaigns.
• Manage creative deliverables, including general asset management, ad spec updates, and buy type changes across applicable teams.
• Monitor live confirmations, QA process, campaign reporting, and implement daily / weekly media performance optimizations.
• Summarize campaign reporting and deliver creative optimization recommendations to Media VP.
• Maintain knowledge of media best practices, trends and industry developments.

Basic Qualifications

Additional Preferred Qualifications

The hiring range for this position in Burbank, CA is $89,000 - $115,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and / or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and / or other benefits, dependent on the level and position offered.

Disability Accommodation for Employment Applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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