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Product Manager

Product Manager

AvanosAlpharetta, GA, US
5 days ago
Job type
  • Full-time
Job description

GSM - Product Manager - NICU

Here at Avanos Medical, we passionately believe in three things :

  • Making a difference in our products, services and offers, never ceasing to fight for groundbreaking solutions in everything we do;
  • Making a difference in how we work and collaborate, constantly nurturing our nimble culture of innovation;
  • Having an impact on the healthcare challenges we all face, and the lives of people and communities around the world.

At Avanos you will find an environment that strives to be independent and different, one that supports and inspires you to excel and to help change what medical devices can deliver, now and in the future. Avanos is a medical device company focused on delivering clinically superior breakthrough solutions that will help patients get back to the things that matter. We are committed to creating the next generation of innovative healthcare solutions which will address our most important healthcare needs, such as reducing the use of opioids while helping patients move from surgery to recovery. Headquartered in Alpharetta, Georgia, we develop, manufacture and market recognized brands in more than 90 countries. Avanos Medical is traded on the New York Stock Exchange under the ticker symbol AVNS.

Position Summary

As the Product Manager for the NEOMED portfolio you will lead the global strategy and execution across new product development, product lifecycle management, and market expansion focused on the Neonatal Intensive Care Unit (NICU) market. This role is pivotal in driving upstream marketing initiatives and product lifecycle management from market entry strategy and innovation roadmaps to global go-to-market execution.

You will lead efforts to uncover customer insights, develop category strategies, initiate new organic innovation programs, own global brand positioning / messaging, and sustain efforts for existing product lines globally. This position partners closely with R&D advancing new products through Avanos' stage-gate process, ensuring alignment with business objectives and regional needs. The role is based in Alpharetta, GA at the Avanos headquarters.

Key Responsibilities

  • Lead global strategy and execution for the NEOMED brands across mature, emerging, and advancing markets. Drive upstream marketing, including customer research, market assessment, innovation roadmap development, and go-to-market execution.
  • Manage the full lifecycle of product lines, including : Voice of Customer (VoC) research using qualitative and quantitative methods. Strategy and launch planning (branding, pricing, messaging, training, initial forecasting, and inventory coordination). Business case development including building market models to estimate market sizing, pro-forma P&Ls, assessments, competitive landscaping and market attractiveness assessments Intellectual property considerations Maintain and evolve the global pricing strategy. Lead claims and copy development for accurate, compelling global communications. Build and manage relationships with Key Opinion Leaders (KOLs) and lead clinical advisory boards. Collaborate with regional stakeholders and cross-functional teams in R&D, Regulatory, Quality, Marketing Communications, and Product Supply. Participate in strategic evaluations of inorganic growth opportunities (e.g., M&A, licensing, venture investments). Monitor and assess competitive landscape and market trends. Ensure seamless integration of strategies across global and regional partners, gaining alignment and buy-in.
  • Primary Collaboration Partners

  • Research & Development (R&D)
  • Regional Marketing
  • Sales and Marketing Communications
  • Clinical & Medical Affairs
  • Regulatory, Quality, and Product Supply
  • Clinical Advisory Board (CAB)
  • Finance and Health Economics
  • Corporate Development
  • Basic Qualifications

  • Minimum 3-4 years of marketing experience, preferably in the medical industry. Experience in product management, including : New product development Strategy formulation Voice of Customer engagement
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    Product Manager • Alpharetta, GA, US

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