Product Marketing Launch Director

Position Overview

The Product Marketing Launch Director will own the go-to-market strategy for our truck portfolio, ensuring each launch, dealer enablement effort, and segment strategy translates into market share growth and customer loyalty. We’re investing in advanced driver-assistance systems, connected vehicle solutions, and sustainable propulsion technologies — and we need a proven leader to bring these products to market with precision and impact. International Motors, LLC — (part of TRATON GROUP, one of the world’s leading commercial vehicle manufacturers) — is a North American commercial truck manufacturer with a 175-year legacy of delivering innovative, dependable, and high-performance vehicles to fleets and owner-operators. From regional haul and long-haul tractors to vocational work trucks, our products are trusted by some of the largest fleets and hardest-working drivers in the industry.

Responsibilities

• Lead go-to-market strategy for all International brand commercial trucks, from regional haul tractors to severe service vocational products.
• Develop value propositions and product positioning for key market segments : long-haul, regional haul, vocational, municipal, and specialty applications.
• Plan and execute new product introductions — including launch strategy, sales enablement, and dealer readiness.
• Integrate Voice of Customer insights into marketing plans and product messaging.
• Create sales tools, training, and programs to strengthen dealer and fleet sales performance.
• Represent the brand at trade shows, industry conferences, and customer events.
• Develop segment-specific strategies for fleets, leasing companies, owner-operators, and government buyers.
• Collaborate cross-functionally with Sales, Product Development, Brand Communications, and Dealer Network Development.
• Manage and develop marketing team members to achieve strategic goals and operational excellence.

Minimum Requirements

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Additional Requirements

Desired Skills

Benefits and Compensation

We provide a competitive total rewards package which ensures job satisfaction both on and off the job. We offer market-based compensation, health benefits, 401(k) match, tuition assistance, EAP, legal insurance, an employee discount program, and more.

For this position, the expected salary range will be commensurate with the candidate’s applicable skills, knowledge and experience.

You can learn more about our comprehensive benefits package at a benefits page.

Company Overview

ABOUT TRATON : With its brands Scania, MAN, International, and Volkswagen Truck & Bus, TRATON SE is the parent and holding company of the TRATON GROUP and one of the world’s leading commercial vehicle manufacturers. The Group’s product portfolio comprises trucks, buses, and light-duty commercial vehicles. “Transforming Transportation Together. For a sustainable world.” : this intention underlines the Company’s ambition to have a lasting and sustainable impact on the commercial vehicle business and on the Group’s commercial growth.

ABOUT INTERNATIONAL : From a one-man company built on the world-changing invention of the McCormick reaper in 1831, to the 15,000-person-strong company we are today, International Motors, LLC creates solutions that deliver greater uptime and productivity to our customers throughout the full operation of our commercial vehicles. We build International® trucks and engines and IC Bus® school and commercial buses that are as tough and as smart as the people who drive them. We also develop Fleetrite® aftermarket parts. In everything we do, our vision is to accelerate the impact of sustainable mobility to create the cleaner, safer world we all deserve. As of 2021, we joined Scania, MAN and Volkswagen Truck & Bus in TRATON GROUP, a global champion of the truck and transport services industry. To learn more, visit

EEO Statement

We are an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

If you are a qualified individual with a disability and require a reasonable accommodation to access the online application system or participate in the interview process due to your disability, please email to request assistance. Kindly specify Job Requisition Number / Job Title and Location in response. Otherwise, your request may not be considered.

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