B2B Audience Engagement Manager

A company is looking for a Manager, Audience Engagement.

Key Responsibilities

Oversee audience engagement and retention strategies for the B2B division

Collaborate with editorial, partner, product, and tech teams to enhance audience lifecycle management

Identify and implement strategies to increase newsletter engagement and reader retention

Required Qualifications

3-5 years of experience in audience development, growth marketing, or product marketing

Familiarity with digital marketing channels and analytics

Proficiency in engagement tools and project management software such as Salesforce, Tableau, and Asana

Experience in building and nurturing online communities

Ability to work collaboratively across multiple departments and present ideas to stakeholders