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Brand Manager - Drumstick
Brand Manager - DrumstickDreyer's Grand Ice Cream • Walnut Creek, CA, United States
Brand Manager - Drumstick

Brand Manager - Drumstick

Dreyer's Grand Ice Cream • Walnut Creek, CA, United States
2 days ago
Job type
  • Full-time
Job description

THE COOLEST BRAND MANAGER JOB IN ICE CREAM

Is your idea of a perfect treat a sundae cone with a crunchy shell, creamy center, and that iconic chocolatey tip? If Drumstick has ever been your go-to snack, we're looking for someone who understands its magic-and is ready to lead it into its next big moment. Are you the kind of person who sees a Super Bowl ad and immediately thinks, "How do we top that next year?" If you're passionate about culture, storytelling, and leading a legacy brand into its next chapter-this might be your dream job.

We're looking for a Brand Manager to take the reins of Drumstick, a brand with deep nostalgia, a bold personality, and a seriously loyal fanbase. We've already made waves-yes, we aired a Super Bowl commercial-and we've built a strong, engaged following on TikTok. Now, we're ready for what's next.

⟡Why DGIC?⟡

We're more than ice cream makers-we're makers of JOY. As part of Froneri, the global ice cream leader, we're in an exciting chapter of accelerated growth. With powerhouse brands like Häagen-Dazs, Drumstick, Dreyer's / Edy's, OREO®, Outshine, and Frollies, we've got the winning recipe-and we're ready for more.

Our entrepreneurial culture moves fast, values fresh thinking, and rewards results. Here, your role won't be confined to a lane-you'll partner across Sales, Operations, Finance, and Supply Chain for a true general management experience. You'll own your brand and see the real-time impact of your ideas-all while enjoying plenty of ice cream along the way.

⟡What this role is all about⟡

This isn't just brand management-it's brand leadership. You'll be the heartbeat of Drumstick, guiding everything from strategy to execution across creative, media, innovation, and partnerships. You'll work closely with cross-functional teams and agency partners to make sure Drumstick continues to be the cone everyone craves.

Brand Stewardship

  • Own the brand strategy and partner with the Brand Director to drive growth, market share, and cultural relevance.
  • Lead weekly KPI reviews and course-correct with agility.
  • Collaborate with Sales to optimize pricing, trade strategy, and launch support.
  • Deeply understand competitors and recommend optimizations based on insights.

Innovation & Quality

  • Drive new product development aligned with consumer insights and brand strategy.
  • Partner with cross-functional teams to commercialize innovation and build compelling retailer stories.
  • Benchmark quality across the category and advocate for improvements across the consumer experience.
  • Collaborate with factories and NPD teams to ensure product excellence.

    • Communications & Culture

  • Lead day-to-day agency management and campaign execution across all touchpoints.
  • Own packaging design and implementation for innovation, renovation, and quality upgrades.
  • Partner with the Omni-channel team to activate brand moments in retail.
  • Stay tapped into culture and ensure Drumstick shows up in relevant, resonant ways.

    • Leadership & Collaboration

  • Develop and mentor direct reports with a generalist mindset and strong product acumen.
  • Drive simplification and speed in decision-making.
  • Champion cross-functional collaboration and shared goals.

    • ⟡What we're looking for⟡

  • 2+ years of experience as a Marketing Manager (CPG preferred).
  • Experience leading base business initiatives and long-term innovation.
  • Familiarity with IRI / Nielsen data and New Product Development.
  • People management experience strongly preferred.
  • Strong financial acumen and ability to manage budgets.
  • Deep understanding of consumer behavior, quality metrics, and brand storytelling.
  • Strategic thinker with a bias for action and cultural curiosity.
  • Undergraduate degree in a relevant field preferred (MBA not required).

    • ⟡The details⟡

    This role is based in Walnut Creek, CA. The pay range for this role is $130,000-$160,000 per year, depending on experience.

  • We offer :
  • All the ice cream you can eat (yes, really!)
  • Competitive benefits : Medical, Dental, Vision, 401(k) with match, PTO, 10 paid holidays + 2 floating
  • A collaborative, fun, and purpose-driven work environment
  • A culture that blends 100 years of stability with the energy of a startup
  • Commitment to sustainability and social responsibility

    • We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

    Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

    This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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    Brand Manager • Walnut Creek, CA, United States