Social Media Manager

Social Media Manager Job Summary :

We are looking for a seasoned and forward-thinking Social Media Manager to drive social media initiatives for a global retail organization based in Alexandria, VA . This hybrid position requires being in the office at least two days per week.

In this role, you will collaborate with international teams to uphold a unified brand image across all regions. You will manage the daily operations of our social channels, oversee content creation to ensure brand alignment, and lead a Social Media Coordinator. By partnering closely with marketing colleagues and cross-functional teams, you will play a key role in boosting engagement, expanding our audience, and delivering measurable outcomes that support company objectives.

Social Media Manager Responsibilities :

• Design and implement the social media strategy for North America, ensuring alignment with worldwide goals.
• Coordinate with global marketing teams to maintain consistent messaging and storytelling across markets.
• Monitor industry developments, new platforms, and competitor activity to introduce fresh, creative ideas.
• Manage the content calendar to deliver compelling, brand-consistent posts on schedule.
• Collaborate with creative, digital, and PR teams to launch campaigns that build awareness, drive traffic, and enhance customer interaction.
• Strengthen franchisee participation by creating toolkits, playbooks, and best practice guidelines for local use.
• Provide direction, coaching, and performance feedback to the Social Media Coordinator.
• Work closely with marketing, communications, and product teams to align social strategies with broader brand plans.
• Safeguard brand tone, messaging, and identity across all social platforms.
• Oversee community engagement efforts, including reputation monitoring and responding to customer inquiries in line with brand standards.
• Lead reporting and analytics efforts, sharing actionable insights with leadership to refine content and maximize ROI.

Social Media Manager Qualifications :