Digital Media Sales Account Executive
The Digital Media Sales Account Executive is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings.
Responsibilities :
- Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels mobile, tablet and web
- Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services
- Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB's grow successfully
- Develop local sales strategies in major industry verticals (auto, medical, etc.) with clear goals and measurable objectives that can be tied to revenue growth
- Establish, maintain and grow relationships with advertisers and agencies
- Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
- Consistently communicate with clients on all business activity
- Complete knowledge of the market and competitive landscape
- Utilize a consultative sales approach to develop strategic understanding of client's business and marketing needs
- Meet and exceed performance management targets for account activity and revenue generation
- Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives
- Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget
Requirements & Skills :
BA or BS in Business, Marketing or Advertising preferred5+ years of digital media sales and marketing experience preferredSignificant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environmentEffective communication and client presentation skillsAbility to interact with high-level decision makersAbility to sell through a consultative sales experienceAbility to sell a vast array of productsExcellent follow-up, strong organizational skills and attention to detailProven ability to meet and exceed sales goals and secure revenue goalsInterest and passion for digital trends and how they relate to the media / broadcast industryStrategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narrativesResourceful, self-motivated and a skillful multi-taskerStrategic foresightValid driver's license with an acceptable driving record