Marketing Operations Manager

Marketing Operations Manager

Profitero is the eCommerce product division for Publicis Groupe (a $13 billion global marketing services and technology company). As a standalone commerce division, we are infusing our business with significant product development resources and investment while giving our employees an incredible launchpad for their careers. Profitero's tech and data combined with Publicis' tech, data and activation services positions us to be a true end-to-end partner for helping brands maximize eCommerce market share and profit growth. Come be a part of our fast-paced, entrepreneurial culture and next stage of growth.

Who You Are

35 years of experience in marketing operations or revenue operations, ideally within a B2B SaaS company.

Hands-on experience managing HubSpot's marketing platform.

Familiarity with Salesforce CRM and Gainsight CS (or comparable tools); ideally knowledge of tools like Crossbeam.

Knowledge of Outreach and how we can use this platform to track and improve BDR effectiveness.

Proven experience building custom dashboards in SFDC and performance reports.

Strong grasp of tracking and reporting for email, social, and paid SEO campaigns.

Excellent project management and multitasking skillsyou're comfortable working on multiple priorities at once.

A self-starter mindsetyou take initiative, embrace ambiguity, and love optimizing processes.

Strong attention to detail and a passion for clean data.

Excellent communication skills and a collaborative spirit.

What You'll Do

Marketing Tech Stack & Automation : Own and optimize our marketing automation platform (HubSpot) and ensure smooth integration with Salesforce CRM and Gainsight CS. Establish best practices for email setup, list management, and campaign execution. Support website updates in Webflow and track performance using HubSpot.

Campaign Execution Support : Partner with our demand generation and content teams to build and QA email campaigns, nurture programs, lead scoring models, and workflows. Identify, track and implement new ideas to improve BDR response rate via email prospecting to help BDRs achieve sales qualified meeting goals

Data Governance : Ensure clean, compliant, and unified marketing data across systems and expand our marketing opt in list in Hubspot. Maintain lead lifecycle tracking, contact segmentation, and integrations.

Performance Reporting : Develop account based dashboards and reporting frameworks that highlight campaign performance, funnel health, and key insights for both Marketing and Sales. Collaborate with demand generation to track, analyze, and optimize campaign effectiveness across channels.

Process Optimization : Identify inefficiencies and continuously improve campaign operations, lead flow, attribution, and tracking methodologies in Hubspot and SFDC.

BDR Best Practice : Track open and click through rates in Outreach to ensure our global BDR team is working towards best practice and optimizing performance.

Rev Ops Alignment : Work closely with Rev Ops to align on MQL / SQL definitions (and document), ensure smooth lead handoffs, and maintain clear funnel metrics.

Compliance & Security : Help ensure marketing practices adhere to privacy regulations (e.g., GDPR, CCPA) and internal data security standards.

Continuous Learning : Stay current on best practices in marketing automation, lead management, and MarTech trends.

It would be nice if you :

Previously worked in eCommerce or at a consumer products company

Knowledge of HTML / CSS for email and landing page troubleshooting.

Familiarity with sales enablement tools (e.g., Outreach, SalesLoft).

Profitero cares about its employees. As a company we feel that as our employees are always going the extra mile, so should we. That's why we offer fantastic benefit packages to our employees, including :

Rich Health Dental & Vision plans

Smart, genuine and cool people work here

Competitive salary

• commensurate with experience

401K plan with match

Flexible PTO

Commuter benefits

Employee Assistance Program (EAP)

Free on-site amenities including office snacks, coffee, beer & wine, and a gym!

Access to Personal Learning Development Library

Publicis 'Work Your World' initiative : every employee will be able to work from any of the 100+ countries where Publicis operates, for six weeks a year

Volunteer opportunities

Profitero is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive fair consideration for employment. Profitero recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected characteristics as required by applicable law.