Regional Sales Manager, Impregnating Sealers

Innovative Chemical Products Group (ICP Group) is a leading formulator and manufacturer of specialty coatings, adhesives, and sealants serving the construction and industrial end markets. ICP Group is comprised of leading brands known for innovation, quality, and performance. Founded in 2015 and supported by a lean corporate team, ICP Group has scaled rapidly through organic and acquisition growth into one of the largest coatings, adhesives, and sealants companies in North America. ICP Group is headquartered in Andover, MA and has manufacturing and distribution sites throughout North America, Latin America, UK, Europe and the Asia Pacific region.

ICP is seeking a results-driven Regional Sales Manager to lead sales and business development efforts for our Stain-Proof by Dry-Treat product line. In this role, you will promote and sell our high-performance sealers and cleaners to clients across the distribution, architectural fabrication, construction, and restoration industries.

You’ll be responsible for building and maintaining relationships with dealers, fabricators, installers, contractors, builders, designers, and homeowners to grow sales and increase market share within your designated territory. This position offers an exciting opportunity to join a fast-paced, innovative chemical manufacturer that designs, produces, and distributes solutions for natural stone, paver, brick, masonry, and cementitious surfaces in commercial, residential, and architectural markets.

The territory consists of Colorado, Utah, Washington, Oklahoma, Oregon, New Mexico, Kansas, Missouri, Minnesota, North Dakota, South Dakota, Nebraska, Idaho, Montana and Wyoming.  The ideal candidate resides in Colorado or Utah.

Key Responsibilities :

Develop and execute a comprehensive Area Growth Plan (AGP), mapping customers, competitors, and market opportunities.

Promote and sell ICP’s Stain-Proof by Dry-Treat products to medium-to-large dealers, contractors, and specification design firms in both commercial and residential segments.

Cultivate and expand relationships with existing customers while identifying and securing new business opportunities.

Generate quotes and estimates, provide technical and product support, and deliver presentations to designers, dealers, architects, contractors, and owners.

Conduct live product demonstrations, CEU presentations, and in-person / virtual training sessions.

Represent ICP at industry trade shows, Natural Stone Institute events, and other professional gatherings to expand brand presence.

Convert competitive sales and specifications to ICP’s Stain-Proof by Dry-Treat products.

Maintain a consistent call cycle with key accounts, ensuring top-tier service and proactive communication.

Report weekly activities and performance metrics through Salesforce CRM, including follow-ups, lead management, and opportunity tracking.

Collaborate with cross-functional teams, including technical services, marketing, and product management, to support customer needs and achieve territory goals.

Manage area travel budgets and expense reporting bi-weekly.

Qualifications & Experience :

5+ years of proven sales experience in the stone, masonry, or construction materials industries.

Strong understanding of impregnating sealers and their importance in stone and masonry applications.

Background in fabrication, installation, specification, or allied product sales is highly desirable.

Demonstrated ability to close commercial, industrial, and residential projects and drive consistent sales growth.

Exceptional communication, presentation, and training skills with both technical and design audiences.

Proven success in cold calling and developing relationships with both large national accounts and small businesses.

Strong ability to independently overcome objections, negotiate pricing, and resolve customer issues professionally.

Expertise in designing high-performance sealer and decorative stone protection systems.

Experience using construction notifications, bid projects, and architectural specifications for lead generation.

Proficiency in CRM tools (Salesforce preferred) and virtual collaboration tools such as Microsoft Teams.

Ability to travel 70%

ICP Group is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, national origin, age, disability, veteran status, genetic data, or religion or other legally protected status.

Powered by JazzHR