Senior Tourism & Marketing Coordinator

Senior Tourism And Marketing Coordinator

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

The Senior Tourism and Marketing Coordinator is responsible for providing leadership and direction for the City's Visitors Information Center and assisting the Tourism Manager with special projects to generate tourist traffic in Georgetown. Manages the day-to-day operations of the Visitors Center, which may include assisting visitors, creating marketing and promotional materials, and managing the online visitors' experience through the website and social media platforms. Plans, organizes, initiates, and implements diverse marketing initiatives to ensure a professional image for the City of Georgetown Convention & Visitors Bureau.

Applicants are required to attach a resume and cover letter.

ESSENTIAL FUNCTIONS :

• Manages the day-to-day operations of Visitors Center, including assisting visitors, creating marketing and promotional materials, and organizing and coordinating meetings or events.
• Selects, supervises, and develops part-time staff through counseling, training, and evaluating of performance.
• Plans, organizes, and manages marketing programs, website information, and related marketing activities for the department, including utilization of online advertising.
• Assists with the creation of print and digital advertising and collaborates with media agencies to implement campaigns as part of the annual advertising plan.
• Develops, plans, coordinates, and implements programs that showcase Georgetown as a first-class meeting / event destination.
• Supports the City's Short-Term Rental (STR) program by assisting with administration, monitoring, and reporting, and helps compile and analyze Hotel Occupancy Tax (HOT) data to ensure accurate tracking and compliance.
• Assists with the coordination and processing of all CVB financial documentation and bill payments to ensure accuracy, compliance, and timely submission.
• Develops posts and responds to inquiries on social media platforms.
• Researches methodology, activities and analysis of marketing initiatives, goals, and programs.
• Performs a full range of tasks associated with the creation and publication of departmental brochures.
• Develops, publishes, coordinates, and reviews public service announcements, advertisements, and flyers.
• Assists with marketing and promoting special events through a variety of media outlets.
• Assists the department in the development and timely dissemination of local and regional marketing materials.
• Purchases, markets, and handles retail sale items in the gift shop portion of the visitor center, as well as timely ordering and pricing of merchandise.
• Oversees the sales of the visitors center gift shop; collects payment, balances cash drawer, and makes daily deposits.
• Monitors, collects, and reports on trends and web traffic statistics.
• Develops and maintains a current inventory of promotional brochures and tracks and orders collateral materials as needed.
• Acquires knowledge regarding Georgetown's history, visitor attractions, hotels, restaurants, etc., and is familiar with all collateral material and merchandise in the visitor center.
• Assists in maintaining CVB general phone line, voice mail, and information on event listings.
• Compiles and distributes monthly visitor center statistics and compiles reports.
• Organizes and oversees volunteers to prepare promotional items, such as goodie bags, for visiting groups and organizations.
• Maintains contact information and working relationships with speakers, entertainers, team building coordinators, off-site venues, and other pertinent information needed to successfully service meetings / events.
• Develops ways to evaluate and disseminate the economic impact of conferences, meetings, and tournaments on local businesses.
• Assists with department special events and activities, as needed.
• Assists with public awareness and educational programs on services and functions of the CVB.
• Performs other duties as assigned.

MINIMUM QUALIFICATIONS :

Education, training, and experience guidelines :

Knowledge of :

Skill in :

LICENSES AND CERTIFICATION REQUIREMENTS :

Valid Class "C" Texas driver's license required. Out-of-state license holders must have a valid license and provide a three-year driving history.

PHYSICAL DEMANDS AND WORKING ENVIRONMENT :

Sitting, standing, walking, climbing, handling, fine dexterity, reaching, vision, hearing, talking, use of foot controls, bending, crouching, twisting, pushing, pulling, lifting, carrying.

Hiring Range : $59,269.60 - $74,256.00, annually.