Talent.com
Head of Content and Brand

Head of Content and Brand

MediabistroNew York, NY, United States
30+ days ago
Job type
  • Full-time
Job description

Overview

Head of Content and Brand at FERMÀT. This is a foundational role that requires strategic vision and hands-on execution, with potential to grow the team as we scale.

Base pay range : $140,000.00 / yr - $170,000.00 / yr. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

About FERMÀT

FERMÀT is the AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion. We help brands transform clicks into conversions with dynamic, personalized shopping experiences—built and optimized in minutes. Backed by VMG, Bain Capital Ventures, Greylock, QED, and named The Information’s #1 commerce startup, we’re a 70+ person team based in SF, Austin, NYC, and Bangalore.

Responsibilities

  • Go-to-Market Strategy : Lead GTM plans for launches, ensuring positioning, messaging, and campaigns directly drive pipeline and revenue.
  • Demand Gen & ABM Alignment : Partner with Sales and Demand Gen to co-own ABM campaigns, vertical messaging, and content that accelerates enterprise and agency deals.
  • Prospect-Focused Content : Create technical and video content across the buyer journey—solution guides, ROI tools, case studies, and late-stage enablement assets.
  • Market Intelligence : Own competitive insights, win / loss analysis, and pricing recommendations to inform roadmap and GTM execution.
  • Team Leadership : Act as a player-coach, managing one direct report and scaling the PMM team as the business grows.

Qualifications

  • 5-7+ years in B2B SaaS marketing, with at least 3 years in product marketing. Proven experience targeting enterprise customers; bonus for agency, mid-market, or SMB exposure.
  • Exceptional at crafting narratives that resonate with executives, buyers, and users alike. Skilled at simplifying complex tech into clear, differentiated messaging.
  • Track record of partnering with Product, Demand Gen, and Sales to drive measurable outcomes. Strong exposure to ABM and enterprise motions.
  • Comfortable building a deck yourself in the morning and presenting a GTM plan to the exec team in the afternoon. Excited to manage and grow a team over time.
  • Data-driven mindset, tying positioning and GTM execution to pipeline velocity, win rate, adoption, and ARR growth.
  • Thrives in early-stage environments. Scrappy, adaptable, and motivated to establish playbooks that can scale.
  • Benefits

  • Competitive salary + equity package
  • Comprehensive health, dental, and vision insurance for you and all your dependents
  • Retirement benefits : US 401(k) with 4% matching; India Provident Fund with 12% matching
  • 4 months of paid parental leave
  • Unlimited PTO policy (with minimum 5 days PTO per quarter)
  • Compensation

    Base pay range : $140,000 - $170,000 per year

    Senioriy / Employment

  • Seniority level : Director
  • Employment type : Full-time
  • Job function : Marketing, Public Relations, and Writing / Editing
  • Industries : Technology, Information and Internet
  • We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

    #J-18808-Ljbffr

    Create a job alert for this search

    Head Of Content • New York, NY, United States

    Related jobs
    Head of Content

    Head of Content

    MediabistroWorkFromHome, NY, United States
    Full-time
    About the Role : Head of Content to lead all content creation for AI Hub and the founder’s personal brand.Build a strong presence on YouTube, TikTok, Instagram, LinkedIn, and X through content that ...Show moreLast updated: 9 days ago
    Head of Content Marketing

    Head of Content Marketing

    MediabistroNew York, NY, United States
    Full-time
    PayPal Get AI-powered advice on this job and more exclusive features.The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make m...Show moreLast updated: 30+ days ago
    • Promoted
    English Writing and Content Reviewing Expertise Sought for AI Training

    English Writing and Content Reviewing Expertise Sought for AI Training

    OutlierStamford, CT, United States
    Full-time
    Earn up to $15 / hour + performance bonuses.Outlier, a platform owned and operated by Scale AI, is looking for.If you're passionate about improving models and excited by the future of AI, this is you...Show moreLast updated: 2 days ago
    • Promoted
    Digital Content and Marketing Manager

    Digital Content and Marketing Manager

    The Kiely Family of CompaniesEatontown, NJ, US
    Full-time
    Digital Content and Marketing Manager.Since 1952, Kiely Family of Companies has been building lasting relationships and delivering innovative design-build solutions that put our customers’ su...Show moreLast updated: 9 days ago
    • Promoted
    Director of Content Strategy

    Director of Content Strategy

    VirtualVocationsNewark, New Jersey, United States
    Full-time
    A company is looking for a Director of Content Strategy to lead brand storytelling and thought leadership initiatives.Key Responsibilities Develop and manage a comprehensive, cross-channel conten...Show moreLast updated: 30+ days ago
    • Promoted
    Head of KOL Growth

    Head of KOL Growth

    VirtualVocationsJamaica, New York, United States
    Full-time
    A company is looking for a Head of Affiliate / KOL Growth.Key Responsibilities Build and lead the global KOL marketing strategy and execution Source, contract, and manage KOLs globally while ens...Show moreLast updated: 1 day ago
    • Promoted
    Head of MarTech Strategy & Architecture

    Head of MarTech Strategy & Architecture

    Zoetis, IncParsippany-Troy Hills, NJ, United States
    Full-time
    Parsippany, NJ Preferred; US Remote Considered.The Head of MarTech Strategy & Architecture will be a key member of the Global Commercial IT leadership team in a global animal health company, respon...Show moreLast updated: 30+ days ago
    • Promoted
    Head of Product

    Head of Product

    MercataNew York, NY, US
    Full-time
    Mercata is building a research OS for fundamental investors.We transform the flood of fragmented financial information into a structured, time-aware intelligence graph that analysts can actually wo...Show moreLast updated: 30+ days ago
    • Promoted
    Head of Media Network

    Head of Media Network

    VirtualVocationsFlushing, New York, United States
    Full-time
    A company is looking for a GM, Head of Media Network.Key Responsibilities Launch and grow the IPSY Media Network, overseeing commercial strategy and execution Drive revenue by generating leads, ...Show moreLast updated: 1 day ago
    • Promoted
    Head of Revenue

    Head of Revenue

    VirtualVocationsPaterson, New Jersey, United States
    Full-time
    A company is looking for a Head of Revenue.Key Responsibilities Own the full revenue lifecycle, including customer acquisition, onboarding, success, renewals, and expansion Design, test, and rev...Show moreLast updated: 21 days ago
    • Promoted
    Video Content Director

    Video Content Director

    VirtualVocationsFlushing, New York, United States
    Full-time
    A company is looking for an Associate Director of Video.Key Responsibilities Shape and guide video storytelling to ensure emotional resonance and strategic alignment Lead a video team to produce...Show moreLast updated: 2 days ago
    • Promoted
    Content Editor - Flexible

    Content Editor - Flexible

    OutlierPaterson, NJ, United States
    Remote
    Full-time
    Earn up to $15 / hour + performance bonuses.Outlier, a platform owned and operated by Scale AI, is looking for.If you're passionate about improving models and excited by the future of AI, this is you...Show moreLast updated: 2 days ago
    • Promoted
    • New!
    Tech Lead, Web Core Product & Chrome Extension - Paterson, USA

    Tech Lead, Web Core Product & Chrome Extension - Paterson, USA

    SpeechifyPaterson, NJ, US
    Full-time
    The mission of Speechify is to make sure that reading is never a barrier to learning.Over 50 million people use Speechify's text-to-speech products to turn whatever they're reading – ...Show moreLast updated: 13 hours ago
    • Promoted
    Head of Growth and Lifecycle

    Head of Growth and Lifecycle

    VirtualVocationsElizabeth, New Jersey, United States
    Full-time
    A company is looking for a Head of Growth & Lifecycle.Key Responsibilities Build and manage a growth system with attribution, reporting, and funnel visibility Reinvent lifecycle marketing by seg...Show moreLast updated: 2 days ago
    • Promoted
    • New!
    Head of AI Education

    Head of AI Education

    VirtualVocationsPaterson, New Jersey, United States
    Full-time
    A company is looking for a Head of AI School for Entrepreneurs.Key Responsibilities Design and develop educational programs with defined learning outcomes Manage partnerships and financial arran...Show moreLast updated: 20 hours ago
    • Promoted
    • New!
    Head of Product for Prediction Markets

    Head of Product for Prediction Markets

    VirtualVocationsElizabeth, New Jersey, United States
    Full-time
    A company is looking for a Head of Product, Prediction Markets.Key Responsibilities Define and execute the product vision focused on real-time, market-based applications Partner with engineering...Show moreLast updated: 15 hours ago
    • Promoted
    Head of Brand

    Head of Brand

    VirtualVocationsPaterson, New Jersey, United States
    Full-time
    A company is looking for a Head of Brand.Key Responsibilities Define and evolve the brand narrative focused on AI Search Infrastructure Translate technical differentiation into compelling storyt...Show moreLast updated: 2 days ago
    • Promoted
    Head of Design

    Head of Design

    VirtualVocationsYonkers, New York, United States
    Full-time
    A company is looking for a Head of Design to lead all design efforts.Key Responsibilities Lead and build the design team, ensuring simplicity, taste, and consistency across various platforms Ove...Show moreLast updated: 30+ days ago