Content Marketing (PCW) - Lead Director

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Overview

The Lead Director of Performance Content & Customer Growth (Pharmacy Consumer Wellness Content) is a strategic innovator who bridges high-impact content marketing with data-driven customer growth strategies. This dynamic role combines creative storytelling excellence with analytical rigor to drive measurable business outcomes across digital ecosystems. The position demands a versatile leader who can architect comprehensive content strategies while leveraging advanced analytics to optimize customer acquisition, engagement, and retention.

This role represents a unique opportunity to shape the future of performance-driven content marketing while building scalable systems that drive meaningful business growth and customer relationships.

Core Responsibilities :

Strategic Content Innovation & Growth Architecture

Enterprise Content Strategy Development : Design and execute comprehensive content strategies that simultaneously drive brand equity, customer acquisition, and business growth

Emerging Technology Integration : Pioneer implementation of cutting-edge technologies including generative AI, AR / 3D experiences, and advanced martech solutions to enhance content performance and customer engagement

Data-Driven Content Framework : Establish robust measurement systems utilizing search data, digital traffic insights, and customer behavior analytics to inform content development and optimization

Growth-Focused Storytelling : Create compelling narratives that educate customers, build brand affinity, and drive measurable conversion and retention outcomes

Cross-Functional Leadership & Collaboration

Matrix Team Management : Lead multidisciplinary teams spanning creative, analytics, SEO, product, and external agency partners in fast-paced delivery cycles

Stakeholder Alignment : Navigate complex organizational structures to ensure content initiatives align with broader business priorities while maintaining creative excellence

Agency & Vendor Management : Oversee relationships with external creative agencies, technology partners, and content platforms to maximize efficiency and impact

Performance Optimization & Analytics

Content Performance Analytics : Leverage advanced data analysis to optimize content across channels including video, email, affiliate, SEO, influencer partnerships, and third-party publisher networks

Customer Segmentation & Personalization : Develop sophisticated CRM strategies and audience segmentation approaches to deliver personalized content experiences at scale

ROI Measurement : Create quantifiable frameworks that directly tie content marketing efforts to business results including traffic, conversion, and customer lifetime value

Channel Strategy & Digital Ecosystem Management

Omnichannel Content Orchestration : Support integrated campaigns across owned channels, social platforms, mobile, email, and emerging digital touchpoints

Content Calendar & Publishing Operations : Manage comprehensive editorial calendars and publishing workflows that ensure consistent, compliant, and high-performing content delivery

Platform Innovation : Identify and implement new content management platforms, distribution channels, and technology solutions that enhance operational efficiency and audience reach

Key Success Metrics

Content-driven customer acquisition and retention rates

Digital traffic growth and engagement metrics

Brand equity and awareness improvements

Content performance ROI and conversion optimization

Cross-functional team satisfaction and delivery excellence

Innovation implementation and technology adoption rates

Required Qualifications :

10+ years of progressive marketing leadership with demonstrated success in both content marketing and digital customer growth. Proven track record in retail, e-commerce, healthcare, or consumer brands with experience scaling content operations.

6+ years of digital platform mastery including content management systems, martech tools, and emerging content technologies.

Preferred Qualifications :

Advanced data fluency with ability to craft executive-ready narratives backed by robust analytics and market sizing

SEO and digital traffic optimization experience with deep understanding of search data application to content strategy

Strategic consulting background preferred, with ability to structure ambiguous business scenarios into clear, actionable strategies

Matrix management excellence with proven ability to lead cross-functional teams in fast-paced, entrepreneurial environments

Executive presence with expert-level communication skills and ability to engage stakeholders across multiple specializations

Creative judgment combined with analytical rigor and innate curiosity for emerging trends and technologies

Proven ability to flex across diverse digital marketing and customer growth initiatives

Martech / AdTech expertise with knowledge of recent developments and willingness to evangelize new technologies

Brand marketing and social media exposure with understanding of integrated marketing approaches

Education

Bachelor's degree or equivalent (HS Diploma and 4 years of experience) required.

MBA or advanced degree in Business, Marketing, or related field preferred.

Pay Range

The typical pay range for this role is :

$100,000.00 - $231,540.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include :

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan .

No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit

We anticipate the application window for this opening will close on : 12 / 05 / 2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex / gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.