Marketing Communications Manager

The Marketing Communications Manager  within UI Health Care's Marketing and Communications department will develop, implement, and evaluate marketing communication plans to meet the strategic needs of UI Health Care with a focus on initiatives that support access. The marketing communications manager works with a broad base of stakeholders, including other MarCom colleagues, Faculty Department Heads, Clinical Department Administrators, UI Physicians leadership, external vendors and consultants, and others.

A hybrid work schedule – a combination of remote and on-campus work – is allowable for this position, with more than half of the time being on campus in Iowa City.

Key Responsibilities

Marketing Plan

• Contributes to the overall strategic marketing plan for UI Health Care, including UI Hospitals & Clinics (includes UI Stead Family Childrenâ€s Hospital) University Campus and North Liberty Campus, University of Iowa Medical Center Downtown, UI Physicians (practice plan) and Carver College of Medicine.
• Develops and implements marketing communications programs that support access and development of key clinical services, overall image enhancement, build preference and awareness, digital and email marketing campaigns, and contribute to profitable clinical activity.
• Identifies marketing mix; customizes the marketing plan and media mix to reach diverse audiences, including referring physicians, employers, payors, consumers, and selected others.
• Recommends the marketing mix required to reach each key segment; produces and distributes collateral, direct mail, email, print and broadcast advertising, digital and social advertising, publications, and other materials to reach each segment.
• Integrates the marketing plan and its implementation with Digital and Multimedia colleagues to ensure that the web can serve as an effective call to action, a core information source, and an aid to channeling and engagement of target segments.
• Coordinates and collaborates with other team members for strategic communications, creative services, social media, and digital media planning and execution to increase access. Ensures consistency and accuracy of content across multiple platforms and deliverables, and ensures strategies and tactics are completed in an integrated, timely manner.
• Establishes measurable marketing objectives and develops control and tracking systems to measure and report on performance in achieving specific marketing objectives.
• Works to ensure that all marketing activities undertaken by the clinical enterprise are aligned with UI Health Care strategic goals, mission, values, vision, and key behaviors.

Research and Analysis

Financial Responsibility

Supervision / Leadership

Project Management

Communications / Relationship Building

Required Qualifications

Desired Qualifications

Application Process :  To be considered, applicants must upload a cover letter and resume  (under the submission of relevant materials) that clearly address how they meet the listed required and desired qualifications of this position. Job openings are posted for a minimum of 14  calendar days. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential / education verification.

 Up to 5 professional references will be requested at a later step in the recruitment process.Â