Manager, Media Strategy - (IHOP)

10 West Walnut Street

Pasadena, CA 91103

Based inPasadena, California,Dine Brands Global, Inc.(NYSE : DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar, IHOP and Fuzzy's Taco Shop brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at www.dinebrands.com .

The Media Manager is a new and critical role for IHOP. This role is responsible for the day-to-day planning, execution, and optimizations of our omni-channel media strategy for IHOP.

The Media Strategist will be passionate about pushing the boundaries of media into creative content development and skilled at getting the most out of media partners. This person should have experience in cross-channel planning or video investment and executing media integrations.

The ideal candidate will demonstrate a strong appetite for new technology, emerging platforms, culture, and everything in between. A Media Manager who is curious and has the ability to translate media solutions into traffic and brand building opportunities. This role will report to the Director, Brand Experience.

Responsibilities :

• Planning and executing media partnerships with a heavy focus on digital, premium video (linear / streaming / cinema), and paid social.
• Monitor media performance and always have an eye on channel and partner optimizations.
• Partner closely with in-house advertising managers to ensure timely delivery of creative assets and shepherd best practices where applicable (e.g. social first creative)
• Develop and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions to internal key stakeholders.
• Create campaign launch announcement such as screenshots, links and placement information to merchandise the work.
• Oversee paid media budget pacing (forecast vs. delivered), billing, and update finance on key spend forecast changes.
• Manage day-to-day communication with key partners : in-house creative team, product marketing, advertising managers, social, and Business Analytics.
• Ensure media flowchart is up-to-date and shared with internal key stakeholders when revisions occur.
• Report on campaign performance with the ability to distill and curate insights and findings.
• Target Base Salary $110k-$130k depending on experience

Skills & Requirements :

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