Business Analytics Group Manager, SVP - Co-Brand Product Analytics

Business Analytics Group Manager, SVP - Co-Brand Product Analytics

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Job Overview

Co-Brand Product Analytics SVP (C14)

Position Summary

The Co-Brand Product Analytics SVP is responsible for driving CoB product growth for CRS currently at 20MM accounts & $21Bn receivables by developing & executing growth strategies driven by decision & data science. Accountable for driving results through in-depth analysis of existing product features and their performance to identify areas for improvement and new developments. The role entails Leading & mentoring a team of analytics professionals, focusing on driving insights for co-branded credit card products.

Responsibilities

Data-Driven Insights

Leverage Citi's US Personal Banking data sources to identify key trends, customer behaviors, and market opportunities for product innovation.

Investment Management

Ensure the allocation of investment is aligned to high growth, high value opportunity to drive revenue growth. Quantifying addressable market opportunity using data-driven insights, informed decision-making, and long-term foresight

Pipeline Development

Build and maintain a pipeline of opportunities, prioritize initiatives based on impact potential and organizational priorities

Revenue Assurance

Collaborate with X-functional team to identify Opportunities and risk to revenue targets, quantifying the projected impact of potential product enhancements on key metrics, including acquisition, activation, engagement, spend, and retention.

Investment Optimization

Perform advanced customer segmentation and needs analysis to inform targeted product development and personalization strategies. Ensure continuous monitoring and reporting on the performance of enhanced products, leveraging dashboards and advanced analytics

Strategic alignment & execution roadmap

Collaborate closely with product management, marketing, and external partners to translate data insights into a data-driven product roadmap and articulate clear, concise analytical findings and recommendations to senior stakeholders, influencing strategic product decisions.

Leadership Competencies

• Drives client value through insight and innovative ideas
• Delivers results, creates an executable path for achieving critical objectives and driving meaningful outcomes
• Ability to lead cross-functional teams through a clear and consistent line of sight regarding critical work activities
• Self-motivated, highly adaptive; able to work well in high stress situations
• Willingness to take the initiative to solve problems, create contingencies and minimize risks in order to protect the best interests of Citi and its cobrand partners
• Customer centric with ability to balance both customer / partner benefits and business financials

Qualifications

Education