Head of Growth

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We're filling this role for a client - a wellness brand offering zero-sugar, nutritionist-formulated drink-mix powders to naturally support hydration, gut health, and immunity.

Job Description

We're looking for a Head of Growth to help take things to the next level. You'll be testing, scaling, and optimizing across digital performance, content, website, retention, and everything in between to drive massive impact. You'll be jumping into a team that moves fast, experiments constantly, and is unhinged when getting people to develop new health routines with our products.

Responsibilities

• Digital Growth : Overseeing and scaling acquisition across Meta, TikTok, and Google while maximizing for efficiency and scale.
• Budget Optimization : Develop a deeper understanding of attribution across paid channels to guide broader budget allocation and per-channel strategies.
• Paid Media : Collaborate with creative teams to build a pipeline for testing and producing performance-focused content.
• Website : Partner with web and design teams to optimize landing pages, offers, and customer funnels.
• Retention : Scale customer acquisition with a retention-focused mindset-optimizing for LTV at every stage while collaborating with our lifecycle team to build journeys that drive loyalty.
• Analytics & Reporting : Deliver growth reports and insights related to channel performance, customer / cohort behavior, and areas of opportunity to inform strategic decision-making.

Requirements