Marketing Manager

Who we are :

Aro Homes is a thriving, purpose-driven company on a mission to redefine residential construction. Aro Homes was founded to create well designed, precision engineered homes that are beautiful, livable, and durable, while being built multiple times faster and having a positive impact on the environment.

We are a diverse and experienced group of passionate and curious designers, builders, engineers, product developers, and businesspeople who are passionate about and committed to delivering on our mission. We've demonstrated there is a massive opportunity to reduce waste and improve sustainability while building homes in a fraction of the time it takes traditionally. We utilize a repeatable, multi-disciplinary, and product-driven approach which is unique in the industry. We are funded by world-class investors who care about transforming industries for the better, including Eric Schmidt's Innovation Endeavors. If you share the desire to leave a lasting positive impact on the world and to join a strong culture of intelligent, passionate people, then let's start a conversation.

What you will be responsible for :

We are looking for an exceptional Marketing professional who will be responsible for planning, executing, and tracking marketing activities across acquisitions, sales, and brand-building initiatives. This role owns ensuring the company's marketing strategies and initiatives are clearly defined and that campaigns are executed effectively, results are measured and insights generated to drive continuous improvement. This role will be instrumental in building Aro Homes into a strong, aspirational and respected brand.

What You'll Do :

• Overall campaign strategy, planning and execution.
• Build and manage a centralized calendar that drives accountability, alignment, and measurable outcomes across property acquisition, Build on Your Property (BOYP), and sales marketing activities.
• Execute and optimize direct mail, email, and digital campaigns to generate qualified leads and brand engagement.
• Track and optimize campaigns to improve open rates, click-through rates, conversion rates, and cost efficiency.
• Maintain clean, accurate marketing data within HubSpot and associated systems.
• Build and maintain reporting dashboards to track marketing KPIs.
• Work with Acquisitions and Sales teams to ensure every inbound lead is captured, evaluated, and qualified to maximize conversion opportunities.
• Coordinate with vendors / agencies for design, advertising, and direct mail campaigns.
• Manage asset generation process and quality control.
• Website management and tracking including development of landing pages and performance optimization.
• Develop a social media strategy for LinkedIn and Instagram, aligned with Aro's brand positioning.
• Create and maintain a monthly / weekly posting calendar for social channels and develop dashboards for performance monitoring.
• Build effective partnerships with relevant Brokers and other ecosystem orgs.
• Leverage AI to expand output and efficiency.

Qualifications and Skills :

What we offer :

At Aro, we are focused on building a diverse and inclusive workforce. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you have a disability or special need that requires accommodation, please do not hesitate to let us know. If you are excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.