B2B Marketing Senior Strategist

B2B Marketing Senior Strategist

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution : growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

We are seeking a B2B Marketing Senior Strategist to drive integrated marketing programs that connect brand positioning with demand generation. This role is responsible for developing and executing global campaigns, aligning marketing strategy with business objectives, and ensuring consistency across channels and functions. The ideal candidate brings end-to-end B2B expertise across content strategy, campaign orchestration, and marketing technology and thrives in a highly cross-functional environment.

This is a strategic, hands-on role focused on program design and execution.

The Work

Campaign Strategy & Execution

Design and manage integrated B2B marketing campaigns from planning through execution, aligning brand and demand objectives.

Translate business priorities into messaging frameworks, content roadmaps, and campaign plays that resonate with enterprise buyers.

Partner with product marketing, sales, and operations to ensure go-to-market alignment and measurable impact.

Content & Messaging

Build and evolve content strategies that support the buyer journey-from awareness through purchase and renewal / up-sell.

Ensure messaging is consistent, differentiated, and scalable across regions and business units.

Collaborate with creative teams, agencies, and subject matter experts to deliver impactful assets.

Marketing Technology & Analytics

Leverage marketing automation, CRM, and analytics tools to deploy, track, and optimize campaigns.

Partner with operations teams to define KPIs, pipeline influence, and reporting frameworks.

Use data to continuously improve campaign performance and demonstrate marketing's contribution to revenue.

Cross-Functional Collaboration

Act as a connector across product, brand, sales, and demand gen teams, ensuring campaign execution is aligned and integrated.

Support sales enablement with campaign toolkits, playbooks, and account-level insights.

Work closely with regional marketing teams to adapt global strategies for local execution.

Here's what you'll need :

7+ years of experience in B2B marketing, integrated campaigns, or demand generation (enterprise or technology background preferred).

3+ years of experience with content strategy, buyer journeys, and campaign orchestration.

3+ years of experience with marketing automation, CRM, and analytics platforms (e.g., Marketo, HubSpot, Salesforce, Eloqua, Demandbase, 6sense).

Bonus points if :

Excellent project management and cross-functional collaboration skills.

Strong analytical mindset with ability to interpret data and tie marketing activity to pipeline and revenue impact.

Exceptional written and verbal communication skills.

Compensation at Accenture varies depending on a wide array of factors, which may include but is not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We accept applications on an on-going basis and there is no fixed deadline to apply.

Information on benefits is here.

Role Location Annual Salary Range

California $73,800 to $218,800

Cleveland $68,300 to $175,000

Colorado $73,800 to $189,000

District of Columbia $78,500 to $201,300

Illinois $68,300 to $189,000

Maryland $73,800 to $189,000

Massachusetts $73,800 to $201,300

Minnesota $73,800 to $189,000

New York / New Jersey $68,300 to $218,800

Washington $78,500 to $201,300

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