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Plant Therapy is hiring : Social Media Strategist in Twin Falls

Plant Therapy is hiring : Social Media Strategist in Twin Falls

MediabistroTwin Falls, ID, United States
2 days ago
Job type
  • Full-time
Job description

Description

Social Media Strategist

Location : Remote (w / Travel)

Type : Full-Time

Pay : $55-75K DOE

About the Role

Plant Therapy is seeking a Social Media Strategist whose equal parts creative powerhouse and get-it-done executor. You'll work closely with the Director of Marketing to shape and own our social media presence across platforms, from concept to content to performance analysis. This role is perfect for someone who thrives in a fast-moving, story-driven brand environment and is ready to push boundaries on what a brand can and should be posting in today's digital world.

This is not just a scheduler role. This is for a strategic thinker with a sharp, creative eye and hands-on skills to film, edit, and publish engaging content that makes people stop scrolling and engage. In a world of competing attention, how can you make Plant Therapy stand out?

Key Responsibilities

  • Develop and own a platform-specific social media strategy across Instagram, TikTok, Pinterest, Meta, and emerging channels
  • Plan content aligned to product launches, seasonal campaigns, and brand initiatives
  • Capture and create native video content-both lo-fi and editorial-for use in Reels, TikTok, Stories, and ads
  • Support our influencer coordinator in the sourcing of campaign-aligned UGC to build out and reinforce the brand narrative
  • Collaborate with internal teams on messaging, visuals, and campaign timelines
  • Monitor performance, experiment with formats, and iterate based on engagement data
  • Identify and respond to real-time trends with branded POV
  • Maintain a cohesive brand aesthetic and tone across all visual and written content
  • Monitor and report out on metrics related to post performance, engagement rate, follower growth, and more

Interview Ready?

  • We will ask for examples of videos you've created for other brands and / or ask you to create 1-2 pieces of content for us.
  • Come prepared to tell us what's wrong with our current social platforms, and how you'd jump in to improve.
  • Personality is a plus here. Don't be afraid to tell us who you are and why you'll fit in with our people-first culture (not just what you think we want to hear).

    • Requirements

  • 2+ years of direct experience in social media, digital marketing, or creative content production (in-house or agency)
  • Degree in Marketing, Design, Business, or similar required. Equivalent experience without degree will be considered.
  • Experience with managing a broad scope social media calendar and directing videographers & creators to get the content needed
  • Proven ability to create compelling, scroll-stopping short-form video content. Please submit your portfolio and / or the channels you've managed previously.
  • Strong skills in video editing (CapCut, Adobe Premiere, or similar)
  • Platform fluency : You know how to make each channel shine in its own way
  • Ability to work proactively and independently, with strong project management skills
  • Eye for design, composition, and lighting-especially for lo-fi capture
  • Comfortable being on camera or directing others to be
  • Experience with performance reporting and content optimization
  • Passion for wellness, beauty, or lifestyle brands is a strong plus

    • Applications without Social Media experience will not be considered.

    Bonus If You...

  • ? Have experience working for an e-commerce or DTC brand
  • ? Know your way around influencer and UGC collaboration processes
  • ? Are experienced in contributing to broader creative direction and moodboarding
  • ? Are a proactive idea-generator who's not afraid to pitch bold concepts

    • Interview Ready?

  • We will ask for examples of videos you've created for other brands and / or ask you to create 1-2 pieces of content for us.
  • Come prepared to tell us what's wrong with our current social platforms, and how you'd jump in to improve.
  • Personality is a plus here. Don't be afraid to tell us who you are and why you'll fit in with our people-first culture (not just what you think we want to hear).

    • Why Join Plant Therapy?

    We're a fast-growing, mission-driven company redefining what accessible wellness looks and feels like. Our social media is evolving into a brand-defining storytelling space, and this is your chance to shape it from the inside. You'll help us build a new era of content that's beautiful, raw, smart, and joyful.

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    Hiring Social Media • Twin Falls, ID, United States