Manager - Digital Experience and Strategy

Digital Marketing Manager

This position is responsible for the management of digital and related technologies to enhance communication and engagement between the College and its constituents. This role leads the development of comprehensive digital strategies and plans to meet overall college marketing and enrollment goals.

Essential Functions and Responsibilities :

The following duties are primarily performed and are essential for this position. Employees are expected to be able to perform each of these job duties satisfactorily to be qualified for the position. Other duties may be required and assigned.

• Lead the development and continuous improvement of digital and customer experience strategies across college websites, integrated platforms, and marketing technologies to drive engagement and conversions and support marketing goals.
• Research and manage evolving digital marketing strategies and technologies, including new web functionality, communication trends, emerging tools, and advancements in technologies such as marketing automation, email, artificial intelligence (AI), and virtual interaction.
• Develop and manage customer journey strategies and automated communications for marketing and student engagement, including lead generation, enrollment funnel and current student messaging, in collaboration with Student Services and other college staff.
• Identify opportunities and develop solutions to improve FVTC's digital customer journey, prioritizing streamlined user experiences and increased engagement for prospective students and customers.
• Oversee analysis of traffic and engagement across websites, landing pages, email marketing, social media, automated communications, and other digital channels using key performance indicators (KPIs) and analytics. Lead the development and distribution of dashboards and insights to guide marketing and communication decisions.
• Serve as the primary administrator of the college's content management system (CMS), and develop tools and processes that enable non-technical staff to create, update, and optimize content.
• Ensure consistent application of the college's brand strategy across digital platforms to support a positive and effective customer experience.
• Maintain updated, relevant, and optimized content across websites and online directories. Ensure brand voice and digital standards (accuracy, consistency) are met, and all web properties are optimized for search engines (SEO).
• Manage the design and development of college website, microsites, the external student site and other landing pages.
• Oversee the receipt, triage, and resolution of internal and external website update requests, and collaborate with IT to resolve technical issues.
• Oversee email marketing, event registration, and online form development strategies, ensuring effective communication with internal and external audiences.
• Collaborate with other marketing and communications team members to align digital and traditional communication strategies.
• Serve as a liaison to IT and external providers to define digital requirements, troubleshoot issues, and support the development of new or improved digital applications. Work with IT to prioritize, scope, and sequence ongoing website projects.
• Work with IT to ensure web applications meet technical standards, including 508 compliance, accessibility, performance, cross-device and cross-platform compatibility, functionality, navigability, and usability.

Non-Essential Functions and Responsibilities :

Minimum Qualifications :

Education and / or Experience Requirements :

Licenses, Certifications, and Other Requirements :

Work Environment :

Physical Requirements :

EOE / ADA Statement :

Fox Valley Technical College (FVTC) is an Equal Opportunity Employer (EOE). In compliance with the Americans with Disabilities Act (ADA), FVTC will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

Nothing in this job description limits management's right to assign or reassign duties and responsibilities to this job at any time. The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement or affect the at-will nature of the employment arrangement between the employee and company and is subject to change by the employer as the needs of the employer and requirements of the job change.

Pay Rate : $88,400 - $104,000 per year. Pay is based on a multitude of factors, including experience, qualifications, education, relevant certifications, internal equity, and market data.

Note : Internal applicants' wage will be based upon the applicable compensation guidelines.

At Fox Valley Technical College, we recognize employees as key contributors to our mission and are committed to fostering a culture of fairness, transparency, and excellence. Our total rewards philosophy ensures equitable compensation and benefits, supporting a highly engaged workforce. Our comprehensive benefits package includes medical, dental, and vision insurance, along with retirement contributions to the Wisconsin Retirement System and 403(b) / 457 plan options. Employees enjoy paid time off, sick leave, holidays, bereavement leave, and recess periods. We offer life and disability insurance, with options for additional coverage. Work-life balance is supported through flexible schedules or remote work options (for some positions) and wellbeing programs. Professional development opportunities include training, certifications, and tuition reimbursement. Additional perks at the Appleton Main Campus include an onsite health and wellbeing clinic, dental clinic, fitness center, Parent / Child Center (onsite child care), library, caf, printing services, Trilogy Salon & Spa, and more.