Assistant Marketing Manager, Flatiron

Assistant Marketing Manager, Flatiron

Flatiron Books, a division of Macmillan, is seeking an Assistant Marketing Manager to join our team, reporting to the Director of Marketing. This is an exciting opportunity for an engaged and enthusiastic title marketer who wants to grow and work on both fiction and non-fiction across genres, including mystery / thriller, literary fiction, fantasy, romance, book club reading, self-help and more. The Assistant Manager will create and execute marketing campaigns for select titles each season including consumer and trade advertising, early reader campaigns, bookseller outreach, and preorder buzz initiatives, including working on campaigns on their own, as well as in support of other members of the marketing team.

The Assistant Manager will also be responsible for certain departmental support needs such as social media support, influencer outreach and organization, liaising with the sales team to share designed assets and campaign initiatives, and more. The ideal candidate must possess strong project and time management skills, attention to detail, and creativity.

What You'll Do :

Develop and execute creative marketing and consumer advertising campaigns for a wide variety of titles across genres to create awareness and drive sales

Manage the creation of the advertising and marketing collateral for assigned titles, including writing copy, collaborating with designers, and delivering assets to vendors

Managing budget for assigned titles

Strategize influencer marketing plans, including ARC mailings, influencer boxes, virtual author events for influencers, social media content, and book club outreach

Manage early reading strategy on platforms like Goodreads and Netgalley for assigned titles with an eye toward growing reviews and driving sales

Manage the creation of sales assets, including sell sheets, promotional graphics for accounts, and account-specific requests

Communicate plans to sales team at bi-weekly sales meeting, sales conference, and as needed

What You'll Bring :

Experience with corporate social media management

Experience with Meta and other self-serve advertising outlets

Data analysis skills

Critical thinking

Excellent written and oral communication skills

Detail-oriented and superb organization skills

Collaboration across many different departments and interests

Familiarity with social media monitoring tools and design tools such as Canva preferred

2+ years working in publishing

College degree or equivalent professional experience required

This role will have an annual salary of $60,000-$65,000.

Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.

U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children's Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity / expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.