Performance Marketing Manager

Job Description

Job Description

About Us

Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team

Ov er view

Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate : own our multi-channel paid engine—profitably scale high-intent demand across Google Ads, Microsoft / Bing Ads, and Meta , while expanding into / experimenting with Taboola, Outbrain, MNTN, Reddit , and other channels. You will be measured on pipeline & CAC .

What you’ll own

1) Paid Ad Platforms :

• Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks.
• Google Ads & Bing : Search, PMax, Brand & Non-Brand separation, sitelinks / callouts, conversion attribution optimization.
• Meta : Conversion / lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions.
• All other paid ads, including testing, optimization, and scaling

2)   Measurement & Optimization :

3) Creative & Landing Experiences

4) Lead Quality & Sales Sync

What success looks like (6–12 months)

Day-to-day responsibilities

Requirements

Nice to have

KPIs you’ll be measured on

Your first 30 / 60 / 90

Note : due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.