Director of Marketing & Programming

General Job Description

In close collaboration with the Director of Food & Beverage and our corporate marketing team, the Director ensures seamless planning, coordination, and execution of events and activations that embody The Standard’s bold, playful, and timeless brand.

General Information

Division : Marketing

Level of Responsibility : Executive

Core Knowledge Areas : Integrated & Digital Marketing, Content Creation, Branding, Event Programming, Social Media, Culture & Current Events, Hospitality

Required Skills & Qualifications

Proven marketing expertise with both strategic vision and creative flair

Detail-oriented with strong organizational and project management skills

Strength in analytics, reporting, and ROI-driven strategy

Ability to lead creative direction with passion and pride

Proficiency in PPC, SEO, paid search & social campaigns

Graphic & web design skills (Adobe InDesign, Photoshop, Illustrator)

MS Office proficiency

Weekend and evening availability for major events and programming

Key Responsibilities

Partner with Sales, F&B, Spa, Membership, Retail, and Catering & Events to create and execute marketing and programming initiatives that elevate the guest experience and meet revenue goals.

Develop and manage strategic marketing plans, overseeing the annual Sales & Marketing budget.

Lead cultural programming and brand-aligned events, pop-ups, and partnerships, especially during peak cultural moments like Art Basel, Miami Music Week, Swim Week, and major holidays.

Oversee property digital and social initiatives : database growth, ad campaigns, engagement, and online reputation management.

Provide creative direction and manage production of collateral, campaigns, and promotional materials.

Collaborate with PR partners to maximize coverage, build press value, and secure strategic media opportunities.

Book and manage talent, artists, and partners for activations, ensuring alignment with brand and guest expectations.

Oversee guest list management, event production, and property activations from concept to execution.

Maintain financial records for campaigns and events, including reconciliations, reporting, and vendor management.

Physical Requirements

Ability to lift up to 30 lbs.

Ability to stand for extended periods as needed.