Product Marketing Manager

Role : Product Marketing Manager (B2B - Vertical : Large Banks )

Location : Philadelphia, Chicago, or St Louis ( OK ONSITE FOR A FEW DAYS (3-4) TO START AND MOVE TO HYBRID (2-3) LATER)

Full Time

Must have experience targeting large banks with their marketing efforts.

Industry : Financial Services; Solutions - Risk mgmt. tools, Compliance training, Benchmarking, Research, Analytics etc.

Our client is a well-respected financial services industry association that provides expertise and risk management tools and services to large commercial and retail banks. The Product Marketing Manager works closely with business leaders to build and execute a marketing strategy to meet membership and revenue goals. This position will manage the strategy, execution, and reporting for various full funnel / omnichannel marketing campaigns.

This position is perfect for a marketing manager and strategist who wants to work closely with business leaders. It presents a golden opportunity to hone campaign management skills as part of a service-minded, collaborative team with ambitious goals and plenty of room for innovation.

Responsibilities

• Dev campaign plans for products and services. Establish an annual campaign strategy process.
• Planned, developed, executed, measured, optimized, and managed budgets for integrated B2B campaigns for member acquisition, expansion, and retention.
• Using data and analytics to optimize full-funnel campaigns, evaluating performance across goals and channels. Working with stakeholders to further develop processes and practices for lead qualification, reporting, sales enablement, and measurement (e.g., pipeline conversion).
• Build campaigns with focused tactics and realistic objectives; determine budget requirements and deliver within budget.
• Ensuring marketing strategy and objectives are communicated and vetted across internal and external teams to achieve team alignment and shared goals.
• Compiling and communicating regular reports of campaign performance and results to various stakeholders.
• Formulating and documenting campaign recommendations and requirements : marketing roadmaps, strategic briefs, campaign briefs, etc.
• Served as key point of contact in marketing for product development, relationship management, and project management leads, ensuring the execution of programs to achieve their business goals.
• Working closely with content leaders to make valuable content a foundation of marketing outreach.
• Constantly seeking market and industry data and competitive research to assess campaign performance and market share; developing new ideas to lead the organization forward.
• Creating an inspiring team culture that values diversity and innovation.

Qualifications

Benefits : Outstanding benefit package including comprehensive insurance coverage with a funded deductible, a 401(k) plan with company match, flexible time off programs, and bonus potential with the ability to work in a collaborative, team-oriented environment. Tremendous corporate culture!