VP, Brand Marketing

Job Description

Job Description

A Little About Us

Oats Overnight is on a mission to build a generational CPG brand. Since 2016, our high-protein, drinkable oatmeal has reached over a million customers through direct-to-consumer, and we’re now scaling with all major nationwide retail and club partners. Our goal : become a household brand by leveraging speed, storytelling, and strategy.

We are vertically integrated : we develop, manufacture, and fulfill everything in-house. This operational control allows us to engage customers directly into the R&D process, an initiative where we were first-to-market in CPG. It also makes our brand tangible and real : our factory, our team, and our product pipeline are all part of the narrative.

This is an exciting stage – we are emerging as a significant omni-channel brand and launching new products to capture significant market share across verticals. We want you to help us get there.

Every teammate here has equity because we’re building something big, and everyone plays an important role. If you’re excited about building a brand that does things differently, this is that opportunity.

We are not accepting candidates from third-party recruiters or agencies for this role — direct applicants only

What’s The Job?

The VP, Brand Marketing will be the leader of our Brand function, overseeing brand and product marketing, brand creative, PR and communications, as well as our social media, creator, and community efforts. They will also be a key thought partner to our Retail team’s packaging and shopper marketing efforts. This role will shape the future of our Brand function, ranging from the tools and metrics we use to measure success, to the processes we develop, to exciting landmark projects like crafting our brand identity and developing large, 360 integrated campaigns.

What You’ll Be Doing, Stop Scanning and Read This Part

• Brand Positioning – Refining our brand positioning, developing our platform and portfolio architecture, and sharpening our messaging hierarchy across our core oatmeal, coffee, and future innovation lines for both DTC and Retail.
• Brand Identity and Creative – Shaping the future of how our brand identity is expressed across channels, from logos, typefaces, and distinctive brand assets, to packaging, trade, and 360 integrated campaigns.
• Driving Awareness – Developing new and exciting ways to build our VIP group and social communities, increase aided brand awareness in key markets, and doing industry-leading activations at both trade and consumer-facing events.
• Talent Development – Managing a sharp, tenured team who will look to you for continued growth and guidance. Setting and driving team goals and KPIs.
• Optimizing Workflows – Iterating or completely redefining workflows and processes to increase efficiency and effectiveness, and keep our marketing team small and nimble as the company continues to grow rapidly.
• Product Marketing – Centralizing product-benefit and messaging, ensuring consistency across packaging, marketing assets and artifacts, and developing go-to-market launch playbooks that coordinate cross-functional teams across our company.
• Close Collaboration – Work closely with our Retail, Finance, Digital Product, CX, Fulfillment, R&D, and Marketing teams to ensure all customer-facing decisions are aligned with our brand values, as well as insights from our customers and community.

What You’ve Done And Who You Are

Why You Might Like Working Here

Why You Might Not Like Working Here

Physical Demands

Compensation & Benefits

And last but never least…

We value people who roll up their sleeves and support their fellow team members. We embrace diversity and encourage equal opportunity every chance we get, and we look forward to learning from people whose backgrounds, skills, and perspectives challenge and enrich our own.

Oats Overnight provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Oats Overnight complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.