Associate Brand Marketing Manager, Marketing - Lakeland

The purpose of this position is to support the development of and implement brand marketing strategies that maximize business unit sales and drive customer advocacy. This includes developing marketing strategies for assigned Marketing campaigns, conducting secondary research to support brand marketing initiatives, and managing the creation of new and updated Publix private label product packaging.

Responsibilities Include:

• Developing and implementing marketing strategies for select Marketing campaigns. Serving as secondary point of contact between designated business partners and other Marketing teams.
• Supporting product innovation and development of private label products. Lead the development of new private label product packaging and manage packaging updates.
• Managing Marketing projects such as environmental signage requests, coordinating product requests for photo shoots, information collection to support strategy development, and campaign/digital content audits.
• Conducting and analyzing secondary research to identify opportunities (, market trends, competitive analysis) that support brand marketing initiatives.