Marketing Manager, Coverstore (Hybrid)

This is a hybrid position working three days in the office in Carrollton, Texas. Own Your Impact : Brand Marketing Manager at Coverstore! Imagine crafting marketing campaigns that not only drive sales but also build lasting customer relationships.

As our Brand Marketing Manager, you'll have the power to shape how the world experiences Coverstore. Develop and execute omnichannel strategies that drive awareness, engagement, and customer lifetime value all while upholding our brand values.

At Coverstore , our mission is to protect what you love. We are passionate about creating the highest quality cover, storage, organization, and decorative solutions for your every day.

Long recognized as a market-leader, we never settle for less and are keenly focused on the details that set us apart from the rest.

We continue to invest in innovative products and services, like made-to-order custom covers, that will help our customers protect their most cherished belongings for years to come.

Since 2005, Coverstore has sold millions of cover, storage, and lifestyle products to households around the world. We have also created products for and partnered with thousands of businesses, including United Airlines, Texas A&M University, Fenway Park, Beverly Hills Hotel, SoHo House, Rosewood Hotels, Microsoft, Polywood, Agio, Franklin BBQ, and more.

Duties and responsibilities These responsibilities are meant as a guide for core job functions but are by no means exhaustive.

Brand Vision & Strategy Bring the Coverstore brand to life and support the brand’s mission through impactful, creative marketing campaigns, content, and storytelling.

Establish comprehensive brand standards and guidelines to maintain a holistic customer experience and cohesion across all marketing campaigns and digital touchpoints.

Deeply understand the Coverstore customer by developing data-driven personas, affinities, and journeys. Conduct in-depth analysis, such as measuring brand awareness and customer sentiment, in order to make data-driven marketing recommendations to company leadership.

Marketing Campaign Planning Drive company topline sales and bottom-line goals by developing and adhering to marketing budget and KPI’s.

Oversee the full multi-channel marketing calendar, ensuring all high-quality campaigns are delivered on time and on budget.

Partner with Merchandising team to set promotional and product launch calendars, analyze sales, and monitor performance.

Set direction and partner with Customer Acquisition team to oversee marketing channels including but not limited to paid search, email marketing, display, social, direct mail, and other emerging channels.

Content Strategy & Optimization Oversee development and execution of website product and editorial content, digital marketing assets, advertising assets, print collateral, etc.

that align with marketing calendar and overall Coverstore business objectives. Ensure a high degree of accuracy and quality for all visual and written content.

Supervise SEO efforts and performance. Identify opportunities for improvement and enhancements including back links, on site linking, URL structure, meta data, etc.

Determine opportunities to personalize content, create customer segments, and improve the website experience. Partner with the Ecommerce Product Management team to define business requirements, approve plans, and audit largescale website enhancements and feature rollouts.

Project & Team Management Manage and develop team members by providing coaching, performance management, feedback, and training.

Oversee and ensure timely delivery of critical projects that require cross-team and cross-departmental collaboration. Qualifications Bachelor’s degree in Marketing, Business, or related field.

7+ years in omnichannel brand marketing. Passion for the Coverstore brand and proven experience executing high impact marketing campaigns.

Proven leadership experience managing and developing a team. Deep understanding of digital marketing analytics / attribution, merchandising and ecommerce best practices.

Experience in digital marketing and social platforms including Google Analytics, Google Ads, Enterprise Email Service Providers (ESPs), Facebook, Instagram, TikTok, and associated planning tools and platforms.

Strong analytical skills. Able to analyze reports and drive decisions through data. Enjoy developing measurable strategies to drive revenue results.

Proficient in Microsoft office skills (Excel, Word, PowerPoint). Exceptional project management and organizational skills and an outstanding eye for detail.

Excellent communication and listening skills. You work well in teams and inspire those around you. Demonstrate a positive, entrepreneurial attitude, high energy, and an eagerness to learn.

Local to the Dallas-Fort Worth area. Employee Benefits Medical, Dental and Vision Benefits through BCBS Paid PTO and Company Holidays 401(k) Plan with a Company Match Employee Discount on Coverstore and Leatherology Merchandise New Parent Leave Benefits Casual Dress Code Employee Team Building and Social Events Charitable Giving Company Match Employee Referral Bonus Program About the Business DC International is a vertically integrated ecommerce company and home to two fast-growing direct-to-consumer brands : Coverstore and Leatherology.

What does it mean to be a vertically integrated company? It means working alongside a diverse team of creators, marketers, analysts, developers, designers, and innovators.

It means overseeing the complete, end-to-end product lifecycle. With our headquarters in Carrollton, Texas, and a wholly owned manufacturing facility in Asia, DC International is uniquely positioned to create a great customer experience from start to finish.

Since 2005, our mission has been simple : to bring customers products that matter. We do this by marrying timeless design, innovative technology, and an unwavering commitment to quality.

Over the last 15+ years, we have grown from a small family business into one of the industry’s leaders in product excellence and superior service.

Despite our success, we never forget our humble beginnings and the customer-first values upon which we were founded. DC International, Inc.

is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, sex, religion, age or disability in employment or the provision of services. Powered by JazzHR